Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said…
- How many agencies attract writers who are lawyers, retired lawyers, and legal professionals?
- Of these writers, how many are positioned to work with you on terms that make professional sense for everyone involved?
- How many of these writers value their responsibility to the legal profession, the content creation agency, and its legal clientele?
Certainly, law offices obtain substantial benefits when legal professionals write their website content. Let’s take a look.
Bringing Legal Experience to the Table
Licensed lawyers and certified legal professionals have completed legal writing courses. Putting our training and knowledge to use, the legal writers of nDash focus on authoritative and persuasive writing.
In other words, we are both versatile and focused. For example, we publish law-related commentaries for professional and popular media outlets. When needed, we understand and know how to communicate complicated legal concepts. Yet we do more than produce lawyerly writing. We help lawyers and law firms speak to everyone.
For us, “engaging” isn’t just a cliché. To quote the legal linguist William C. Burton, “A sentence should never be cruel and unusual.”
SEO and the Lawyer’s Professional Responsibility
Lawyers and law firms need to understand search engine optimization (SEO). All internet writing pros know the rules and evolving practices in SEO.
But a high-impact legal web presence takes more.
For example, a licensed professional’s website is public. It interacts with lay people and professionals. Therefore, it must communicate clearly, accurately, and responsibly.
Above all, professional ethics codes interact with these online communications. For example, consider healthcare providers and the law firms that work with them. Their internet content writers must be familiar with the Health Insurance Portability and Accountability Act (HIPAA). In other words, a writer’s grasp of HIPAA and other relevant professional codes ensures that public posts are mindful of key privacy laws and norms.
Certainly, legal professionals are familiar with intellectual property law and policy. Some of us write public-facing websites explaining those and other law areas. Therefore, we’re sensitive to others’ safety, reputation, and privacy interests as we prepare our work product.
After all, this is the internet. Online readers can easily track down information connected to a post, claim, or image. Above all, the importance of professional ethics can hardly be overstated. By understanding the boundaries, a professional writer can offer respectful content — while drawing on the social energy that powers the world wide web.
Outstanding Legal Writing: Rare, Yet Indispensable
Chances are, you’ve stumbled upon content companies that churn out hastily written, high-volume social media and blog posts. Some content creation agencies pay writers a few pennies per word — inviting fluff and haste. As a result, these companies are shifting risks to the website owner, who must carefully vet the style and fact-check the substance. Writers might be penalized for re-writes. This creates a special kind of tension between writers and their clients.
Moreover, content brokerages can make direct conversations cumbersome, if not impossible.
You won’t find tense attitudes or red tape here on nDash. In other words, professionals come here and stay.
Lawyers and law firms need to know they can count on dependable writers. On nDash, they know. My colleagues and I vet the claims made in the articles, announcements, and social media messaging we write. We know the internet offers key channels for sharing case studies, public information, and event announcements. Regular legal blog writing, created with integrity and attention to current events and the finer points of practice, builds into an impressive SEO force over time.
And we take your professional ethics as seriously as you do.
A Broad Portfolio of Today’s Most Vital Legal Topics
Outstanding legal writing raises the profile of an attorney’s website. It attracts the attention of the major search engines, which, in turn, attract people searching for information about law and legal services.
That’s about using the right keywords, yes. But it’s also about citing the right knowledge. And it’s about well-informed contextualizing. Therefore, it’s much like including the right set of legal terms of art on a bar exam. Similarly, it’s about knowing which issues need to be spotted, based on which principles, from which area of law.
When you’re communicating about any aspect of the law, nDash works with legal writers who are ready to help. It doesn’t matter the topic that draws your ideal audience. Examples of topics understood by our platform’s legal content writers include:
- Civil and criminal litigation
- Current news and events
- Immigration law, policy, petitions, and cover letters
- Nonprofits (NGOs)
- Climate and the environment
- Property, real estate, and the politics of housing
- Elder law
- Personal injury and insurance recovery
- Diversity and inclusion
- Racial equity, gender equity, human resources (HR), and public relations
- Legal education
- Government contracting
- Artificial intelligence and robotics
- Bitcoin and cryptocurrencies
- Digital privacy rights
And these are just a few.
We’re Always Available…
…to discuss webpage writing, case studies, in-depth articles, and analytical blogging that meets a law firm’s needs and standards. Bylines of credentialled writers are available upon a simple discussion and request sent directly to the writer.
When a law firm communicates online, its sense of responsibility to a community should be obvious. As a result, It makes the internet better for lawyers and the law. And it makes the internet better for everyone.
About the author: Lee Hall, a member of the Maryland Bar, holds both a Master of Laws (LL.M.) and a Juris Doctorate (J.D.). They’ve clerked for a Baltimore immigration judge and worked in corporate and public-service law offices. Their background includes drafting petitions for noncitizens and writing guides on gender identity in the workplace. Similarly, Lee’s also developed and taught courses for curricula approved by the American Bar Association. Examples include immigration, legal ethics, white-collar crime, business organizations, animal law, and environmental law. Lee is a lawyer by training, a writer by vocation, and a regular pick among nDash clients since 2018.