Beyond Clicks: Measuring the True ROI of Targeted Advertising

April 10, 2025

The truth is, not all clicks are created equal. Marketing in the modern day means looking beyond the binary of click-through rates and impressions. These stats will tell you that users are seeing and clicking – but it doesn’t tell you more than that. It doesn’t tell you what happens after. To truly understand performance, […]


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7 Best WordPress AI Website Builders to Create Stunning Sites in Minutes

April 8, 2025

Creating a WordPress website sounds easy—until you actually start. Choosing the right theme, customizing layouts, ensuring mobile responsiveness, optimizing for SEO, and maintaining performance quickly turn into a time-consuming, technical nightmare for many users. In fact, a survey found that 27% of small business owners don’t have a website because they feel it’s too complicated or […]


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Purpose-Driven Content vs. Promotion

April 1, 2025

Maintaining a strong content strategy is key to engaging audiences and staying relevant in a competitive market. Personal branding and trendspotting were once the foundation of many successful content marketing campaigns. However, audiences now seek deeper connections with the content they consume and the brands behind it. Purpose-driven content plays a crucial role in this […]


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Posts vs. Articles: Elevating Your LinkedIn Content Strategy

March 27, 2025

Let’s talk *long-form* on LinkedIn. We know that posts are a great way to connect with your audience immediately. Yet, could long-form articles be the key to unlocking greater visibility and credibility for your brand on LinkedIn? What would that mean for your content strategy? Users describe LinkedIn posts as having engagement that is a bit of a flash […]


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Storytelling in Content Marketing: How to Make Your Brand More Engaging and Memorable

March 25, 2025

In 2025, true brand resonance will require powerful storytelling. Storytelling in content marketing is the key to forging deeper connections and transforming data into narratives that engage, inform, and inspire action. In fact, marketers often hear messaging about storytelling. It’s almost become a buzzword, much like “value” and “scalable” have become in recent years. However, […]


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WordPress Alternatives: Are Businesses Moving Away from the Platform?

March 18, 2025

A recent legal squabble between WordPress and WP Engine has impacted WP Engine customers. As a result, they are unable to update plugins and themes, leading to security concerns. This dispute has sparked conversations about businesses moving away from WordPress. The question is: are people actually leaving WordPress? If so, where are they going? This […]


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Plan a Year’s Content Calendar for Your SaaS: Inside Tactics & Techniques (2025)

March 11, 2025

Think about your SaaS company’s content calendar right now. Are you publishing blog posts hoping they’ll stick? Creating social updates that disappear into the void? Let’s align your content with actual business growth in 2025. I’ve analyzed the content strategies of 50 high-performing SaaS companies. The metrics tell an interesting story: Businesses that plan their […]


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Trusted Sources in Freelance Writing: A Guide for Content Marketing Managers

February 25, 2025

Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]


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How to Leverage Marketing-Related Reddit Subreddits for Your Strategy

February 11, 2025

As a non-Redditor, when someone mentions Reddit, you may hark back to a 2015-ish state of mind. We’re here to tell you that using marketing-related Reddit subreddits as a tool for your content strategy is absolutely worth it. Reddit was (and still is) the forum-style social network to go to for world news, social advice, […]


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How Freelance Writers Act as Critical Problem Solvers in 2025

January 14, 2025

2024 was the year professional content creators battled with the advent of artificial intelligence in the content creation space. Expectations are high for what professional content creators and freelance writers will bring to the table in 2025. Hopes hinge on the critical value writers can uniquely offer despite the generative AI deluge. Demand is for a Renaissance of […]


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