Author: nDash Community

Google’s new push to recognize a specific content creator as an expert brings benefits and challenges. For creators, benefits are authority recognition and SEO boosts. For content creation, in general, establishing author recognition is a safeguard for content quality.  However, challenges stem from the need to perform at a level that can exceed the algorithm’s […]

Wikipedia’s open-edit model and collaborative nature can lead to an environment of inconsistent, biased, or unreliable information. Below, we explore the risks this presents for content marketers looking to use Wikipedia as a resource for content creation. Open to Anyone: Wikipedia’s Vulnerable Editing and Content Creation System We all know Wikipedia. The free online, community-curated […]

Hubspot’s annual marketing conference, INBOUND 24, just completed its 12th year! It featured a star-studded line-up of over 200 speakers, 88 sponsors, and more than 11,000 in-person attendees. We’ll give you an overview of the highlights from this year and a bit of news for marketers and content creators about next year, too! If I […]

Pay-per-click (PPC) advertising ranks among the most popular methods available in digital marketing today. Companies like Google Ads earn billions of dollars annually from brands’ PPC advertising spending. But can advertisers still achieve a positive ROI amid all the competition? Advertisers see an average return of two dollars for every dollar spent on Google Ads, which would […]

Content marketing expert Marcus Sheridan captivated a massive audience at INBOUND 24. He promised a way to navigate the world of search beyond Google’s Helpful Content Update and AI. Sheridan is the best-selling author of They Ask, You Answer and a business communications innovator. His presentation provided advice for content marketers in what he dubbed a ‘post-Google apocalypse’. […]

As content marketers, algorithms and search trends dominate our lives. So, with numerous recent shake-ups, Content Marketing Reinvented was at the top of my list. The Evolution of Content Marketing Gabe Wahhab and Matt Schnitt (both from Hubspot) led this session during INBOUND 24: Content Marketing Reinvented: How To Win in an AI Landscape | […]

Even among marketers, the promise of being tossed into a sea of over 11,000 people and just told to ‘network’ strikes fear into the hearts of many. INBOUND 24 got around this with various meetup sessions and, more importantly, the VIP party that kicked everything off on Tuesday, 17 September. From 7-9 pm on the […]

The National Novel Writing Month (NaNoWriMo) nonprofit has maintained a 25-year legacy of empowering novelists to reach their goals. Earlier this year, a statement condemned criticism of generative AI use in novel writing. As a result, this approach to content creation has alienated a large constituent of its audience. The controversy has opened Pandora’s box of […]

Like it or not, AI is everywhere. But with widespread consumer skepticism, marketing AI-driven products must balance innovation and trust—a tightrope many are struggling to walk. Consumer Distrust in AI-Driven Products From toothbrushes to saltshakers, it seems like no product is too basic to escape the recent AI craze. With 63% of businesses planning to […]

There’s nothing quite like the thrill of winning an award. But these days, awards provide much more than an ego boost. The most valuable content marketing awards can also enhance your brand’s credibility and improve search engine rankings. They can even boost team morale! That said, not all awards carry the same weight. So today, […]