Plan a Year’s Content Calendar for Your SaaS: Inside Tactics & Techniques (2025)
March 11, 2025
Think about your SaaS company’s content calendar right now. Are you publishing blog posts hoping they’ll stick? Creating social updates that disappear into the void? Let’s align your content with actual business growth in 2025. I’ve analyzed the content strategies of 50 high-performing SaaS companies. The metrics tell an interesting story: Businesses that plan their […]
Read More
Trusted Sources in Freelance Writing: A Guide for Content Marketing Managers
February 25, 2025
Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]
Read More
How to Leverage Marketing-Related Reddit Subreddits for Your Strategy
February 11, 2025
As a non-Redditor, when someone mentions Reddit, you may hark back to a 2015-ish state of mind. We’re here to tell you that using marketing-related Reddit subreddits as a tool for your content strategy is absolutely worth it. Reddit was (and still is) the forum-style social network to go to for world news, social advice, […]
Read More
How Freelance Writers Act as Critical Problem Solvers in 2025
January 14, 2025
2024 was the year professional content creators battled with the advent of artificial intelligence in the content creation space. Expectations are high for what professional content creators and freelance writers will bring to the table in 2025. Hopes hinge on the critical value writers can uniquely offer despite the generative AI deluge. Demand is for a Renaissance of […]
Read More
Understanding Custom Meta Description Limitations with Google Sites
December 31, 2024
Imagine a world where Google—the iconic pioneer of web search—doesn’t allow users to input meta descriptions on their own products. Well, we’re in one. Not long ago, a member of our nDash team helped their spouse build a small, basic website using Google Sites. It’s a no-code web builder that’s easy to use for both […]
Read More
Shoppable Content: Where Customer Connections Drive Retail Innovation
December 24, 2024
Remember when shopping channels and late-night infomercials were the epitome of instant gratification? You’d be half-paying attention, then—bam!—you’d spot something you just had to have. A quick phone call, a credit card number, and that must-have product was on its way to your home. Fast forward to today—and that same see-it, love-it, buy-it magic has gone […]
Read More
How AI Should (and Shouldn’t) Influence Your Keyword Strategy
December 10, 2024
Content marketing managers are rethinking keyword selection strategies. Particular focus is on how to stand out amidst the heavy saturation of AI-generated content in search results. Does AI Change Which Keywords You Should Target? AI’s impact on search algorithms and user behavior is undeniable. Marketers are now reworking their keyword strategies to navigate this reality. […]
Read More
Consumer Demand for AI Transparency in Content Marketing
December 5, 2024
AI usage transparency in digital marketing has become crucial for building trust with consumers. Consumers now demand consistent ethics and authenticity from a brand. To enhance long-term results, brands need to emphasize this approach over hype-driven tactics. The Pivot Towards Ethical AI Content Practices With the increase in AI-generated content, consumers now have very strong […]
Read More
Vetting Sources: Containing the Spread of Misinformation in AI-Generated Content
December 3, 2024
As content creators or content marketing managers, your role is crucial in eliminating the spread of misinformation in AI-generated content. Your efforts in vetting sources can significantly reduce the risk of inaccuracies or fabricated information. The Rise of AI in Content Creation AI gives brands the capability to create content at an incredibly rapid rate. […]
Read More
Is Twitter Dead in the Eyes of Content Marketing Managers?
November 26, 2024
Twitter/X has undergone significant transformations that have impacted user engagement and advertiser confidence. Since its acquisition, X has faced declining engagement, a significant rebrand, and major shifts in its policies. Concerns over these changes have led to the question of whether the platform still holds relevance in content marketing. Content marketing managers have watched these […]
Read More