Is Your SEO Competitive Analysis Misguided?
July 23, 2020
Running an SEO competitive analysis can be a comforting experience. Whether you’re looking to break into an industry or boost your organic rankings, there are no silver bullet strategies. No matter how many frameworks you learn or which how-to guides you follow, there will always be uncertainty in the SEO game. But in the wide […]
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The 10x Content and Skyscraper Technique
July 22, 2020
Everyone wants to know how to create great content. You want the secrets that will push you from publishing things that are good enough to develop 10x content that drives results. But marketers have stretched the concept of 10x content thin over the years. Since Rand Fishkin coined the term in 2015, 10x content has […]
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How to Go Beyond Proofreading vs. Copy Editing
July 21, 2020
Proofreading vs. copy editing vs. substantive content editing. These probably aren’t the tasks you expected to focus on when you started down the marketing career path. So many content marketers enter the field with a writing background. We’re content creators who gain a passion for building businesses. We want to write content that drives traffic, […]
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The Gated Content Dilemma
July 16, 2020
Gated content has come under fire in recent years. What was once a near-universal play for lead generation has become a hotly contested debate. Which side of the argument do you lean toward? Do you gate your content or give it all away for free? Luckily, we don’t have to decide on an all-or-nothing approach. […]
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How Much Should I Pay a Freelance Writer?
July 15, 2020
How much should I pay a freelance writer? Are there average freelance writing rates I should adhere to when posting writing jobs? Do freelance writers charge different rates for different projects? These questions are pretty straightforward. If only they were so easy to answer. This is a point of stress for both the brand and […]
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Hiring Freelance Writers? 4 Tips to Get Their Best Work
July 14, 2020
There’s a subtle art to hiring freelance writers. Striking the perfect balance between your budget and quality writing that drives business goals isn’t easy. But let’s imagine that you’ve done all the hard work already. You’ve identified some writers with the experience and expertise you’re looking for. You’ve spent time reviewing writing samples. Maybe you’ve […]
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Is Badly Written Content Holding You Back?
July 9, 2020
It’s happened to all of us. You’re scrolling through your Twitter feed and coming across a catchy headline. It’s timely, relevant, and seems like the writer will bring you to an article that offers some value. But instead, all you get is badly written content. Luckily, you can hit the back button immediately in an […]
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How to Scale Your Content Marketing
June 3, 2020
Everyone and their boss is talking about content marketing and how “content is king.” But how do you produce great content on a reasonable timeline when you’re a one-person team … or maybe you don’t have a marketing team at all? Here are some easy hacks for scaling your content marketing with a limited team […]
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Using SEO Competitor Analysis For Your Content Strategy
April 10, 2020
Content and SEO go hand-in-hand — you’re not likely to find success in one without the other. SEO not only streamlines the content creation process but also ensures your content reaches the right people in the SERPs. For many brands, the competitive landscape in organic search is intimidating. This is especially true if your competitors […]
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Search Intent: What is Your Audience Searching For?
April 8, 2020
Google has built its brand and reputation by providing the most relevant search results. Of course, that involves understanding the intent behind a search — something that isn’t always straightforward for Google’s sophisticated algorithms, let alone content creators. One of the best SEO practices is to take a similar approach to Google: Make it your […]
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