4 Secrets: Knock-Out Content from Freelancers
April 7, 2020
This post, 4 Secrets: Knock-Out Content from Freelancers, was written by nDash community member Jaime Saine. Hiring a freelancer content marketer or writer can sound like a brilliant and terrifying idea all at once. It can help you ramp up your content production without the expense of an in-house marketing team, but it can also […]
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Using Kanban Tools for Content Management
April 6, 2020
Managing a content pipeline is a surprisingly involved task. This applies whether you’re running a relatively small blog or a website for a huge enterprise. That’s where kanban tools come into play. First and foremost, you have to ensure that you publish content in a timely way. This means having relevant content ready for special […]
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The Ethics of Ghostwriting in 2020
March 31, 2020
Back in 2016, I wrote an article for nDash entitled “Is Ghostwriting Ethical?” Recently, the folks at nDash asked me to take another look at the topic in light of how much has changed — and how much hasn’t — over the last four years. My first thought was that I couldn’t even remember the last […]
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The Essentials for Freelance Writing Success
March 5, 2020
Launching a freelance writing career is like riding a bicycle that suddenly has the training wheels unexpectedly removed. When you’re set loose and pushed out into the world (usually by yourself), you feel an enormous sense of freedom, but that also comes with a lot of vulnerability. There’s an innate fear that you may not […]
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The HubSpot Agency’s Guide to Content as a Service
February 28, 2020
No two inbound marketing agencies are created equal. However, HubSpot partner agencies share a common mission. And that’s to generate more leads, increase revenue, and maximize ROI for their clients. And the core of that mission has always been the inbound methodology. So much has changed since HubSpot defined inbound marketing in 2006, though. What […]
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Creating the Best Unique Value Proposition
November 20, 2019
Coming up with a viable business idea is hard. Crafting your unique value proposition is harder. Being able to clearly articulate your unique value proposition is the hardest. You might hear a unique value proposition called a unique selling proposition. A value proposition is a clear statement about how your company is different from competitors. […]
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5 Ways to Evaluate Freelance Writers on nDash
October 1, 2019
Finding freelance writers is relatively easy. The real challenge is evaluating their potential fit for your brand. You’ve got to consider things like budget, style, tone, experience, and a host of other factors. If successful, you’ll have built a writing team that can scale with your business. If not, you’ll have churned through dozens of […]
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Need a HubSpot Content Marketing Certification?
September 13, 2019
“Content marketing” is a term that continues to be tossed around and inserted into business conversations, but how do you really know when you’ve mastered it? To deepen my own understanding of content marketing, I obtained a HubSpot content marketing certification, which not only increased my skill set but also improved my credibility as a […]
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What I’ve learned being both a writer and brand
September 6, 2019
I was lucky enough to be among the first nDash writers. Thrilled to be a part of something new, I gobbled up every piece of advice I could find. And, since both technology and the freelance marketplace have undergone such a huge transformation(s) since then, I still take in all the advice that’s offered. But sometimes, […]
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Outsourcing Content Creation: Scale and Save Money
September 2, 2019
For the last five years, every big brand, SMB, and everyone else in-between has their fingers into the digital marketing pie. From social media influencers to entrepreneurs with startup agencies, there are content creation and copywriters around every corner. And you’re never too far from an SEO expert. With that notion in mind, there are […]
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