Freelance Writers: When to Invoice Your Client
December 11, 2018
Having your own freelance writing business is like consistently balancing a scale of pros and cons. While it can provide freelance writers with a wealth of benefits, like being your own boss and taking home a bigger slice of the pie, one major downside is actually getting a client to hand over that cold, hard […]
Read More
Infosec Brands: Forget the Seasonal Listicle
December 10, 2018
It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The other half are going to have a blog called “Top 10 Information Security Predictions for 2019.”) […]
Read More
Engaging Your Employees to Create Content
December 6, 2018
If your goal is to secure high rankings on search engine result pages (SERPs), then you need to create content. And a lot of it! When we say you need a lot of content, that’s exactly what we mean. According to Infographic World, a company that excels in infographic marketing, certain 2017 studies revealed publishing […]
Read More
Tis The Season of Freelance Writers
November 28, 2018
The most successful content creation programs aren’t solo operations. They’re fueled by content communities that perfectly balance in-house and freelance resources. This holiday season, Boston Content is giving freelance writers and the companies that work with them a gift—a night of fireside chats that will help bring brands and freelance writers closer together. With marketing […]
Read More
Written Content: Why You Should Keep Investing
November 13, 2018
The fastest way for a speaker to lose my attention is to compare people to goldfish. But what does that have to do with written content? At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than […]
Read More
Content Ideas in nDash Now Have an Expiration Date
October 27, 2018
nDash has always been an idea-driven platform. By pitching content ideas, writers in our community have been able to proactively get a foot in the door with some of the world’s leading brands. Conversely, brands receiving those ideas have been able to find uniquely qualified writers and fill their editorial calendars with a diverse range […]
Read More
It’s Time to Think Bigger with User Generated Content
October 23, 2018
Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user-generated content. When customers are creating this type of content—sharing posts on social media, leaving product reviews, and making videos about your products and services—your brand message starts to spread online. […]
Read More
Build Your Content Community: How to Thrive With a Modern Writing Team
September 5, 2018
What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s […]
Read More
The CTR of Short Links: What You Need to Know
August 23, 2018
Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]
Read More
Guide: Inbound Content Marketing on a Budget
August 22, 2018
There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. What does this have to do with content marketing on a budget? I’ll explain: Even […]
Read More