Written Content: Why You Should Keep Investing
November 13, 2018
The fastest way for a speaker to lose my attention is to compare people to goldfish. But what does that have to do with written content? At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than […]
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Content Ideas in nDash Now Have an Expiration Date
October 27, 2018
nDash has always been an idea-driven platform. By pitching content ideas, writers in our community have been able to proactively get a foot in the door with some of the world’s leading brands. Conversely, brands receiving those ideas have been able to find uniquely qualified writers and fill their editorial calendars with a diverse range […]
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It’s Time to Think Bigger with User Generated Content
October 23, 2018
Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user-generated content. When customers are creating this type of content—sharing posts on social media, leaving product reviews, and making videos about your products and services—your brand message starts to spread online. […]
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Build Your Content Community: How to Thrive With a Modern Writing Team
September 5, 2018
What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s […]
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The CTR of Short Links: What You Need to Know
August 23, 2018
Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]
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Guide: Inbound Content Marketing on a Budget
August 22, 2018
There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. What does this have to do with content marketing on a budget? I’ll explain: Even […]
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How Twitter Moments Improves Your Content Marketing Strategy
August 21, 2018
A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel for testing new ideas. Twitter Moments are excellent for adding a creative element to your content marketing strategy without spending much time or resources. You’ve probably seen Twitter Moments. They: are the […]
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How to Set Your Freelance Writing Rates
August 20, 2018
Editor’s Note: The following blog, “How to Set Your Freelance Writing Rates,” is part three of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field. First, you learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Now it’s time to […]
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Using Artificial Intelligence To Meet Modern Demand
August 20, 2018
“Freelance writer” has been interchangeably used for a laundry list of respective writing professions. Are you a blogger? Some are. Are you a copywriter? Do you moonlight as a script editor? What about artificial intelligence — do you have experience with AI? Some do. The term has come to mean “street journalist” in the trades […]
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Content Marketing Events You Don’t Want To Miss
August 19, 2018
With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall and mark your calendars for the upcoming content marketing events! Content Marketing World When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all […]
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