Love Stories, Swiftie Friendship Bracelets, and Coffee: How Dunkin Dominated the Super Bowl
March 5, 2024
If the prophets had declared a coffee chain as the Super Bowl champion in 2024, true Dunkin fans wouldn’t have been surprised. Their unwavering loyalty to Dunkin’ would have made such a prediction seem reasonable, even prophetic. From that seeming paradox and the applause following it, marketers everywhere are drawing inspiration (mingled with a sprinkling […]
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Factors to Consider When Hiring a Freelance Finance Writer
February 1, 2024
In finance, where truth and trust are prized, your website’s content impacts company success. Strong content is the key. Producing material of this caliber requires expertise and in-depth knowledge of the financial services industry. A proficient freelance finance writer can help build your brand, improve credibility, and create deep connections with your audience through a […]
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A Freelancer’s Guide to Using 3rd Party Tools for SEO Optimizations
January 23, 2024
SEO optimizations can often seem like an enigma, especially if you haven’t kept up with current SEO trends. Freelancing is a fast-paced world, and you are no stranger to staying current and adaptive to growing needs. In this guide, we’ll explore current SEO trends. We’ll also discuss the significance of using third-party tools to skyrocket […]
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The Future of AI-Powered Marketing Platforms: Revolutionizing Customer Engagement
January 23, 2024
AI-powered marketing platforms can reshape customer engagement and drive business growth by transforming interactions. See how the latest platforms help companies forge stronger bonds with hyper-personalized messaging. The Emergence of AI in Marketing Platforms The first marketing platforms in the 1990s were little more than basic content management systems. They could help marketers manage basic web […]
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Top 7 CMS Platforms to Leverage for Content Creation in 2024
January 9, 2024
Explore the top seven content management system (CMS) platforms of 2024 and their impact on content creation. Learn how they’re simplifying digital marketing and enhancing accessibility. 1. WordPress: The Content Creation Powerhouse WordPress is a market-leading open-source CMS platform. It lets people create blogs, websites, and mailing lists without coding expertise. For example, nDash has […]
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Agility Meets Strategy: How Freelancers Reshape Content Creation Within OKR Models
December 22, 2023
An Objectives and Key Results (OKR) strategy is essential for a successful content creation plan. This framework helps engage in-house staff and freelance writers, ultimately leading to content that drives results for your organization. A recent survey by Mooncamp and Scaleon showed that OKRs met or exceeded expectations 87% of the time while improving communication by 28%. […]
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What Your Content Production Agency Needs to Know About ESG
December 22, 2023
Discover how your content production agency is positioned to be the crucial link between modern ESG values and the audiences who prioritize environmental, social, and governance impacts above traditional business metrics. How Your Content Production Agency Must Adapt to the New Marketing Era From preserved mosaic ads discovered in a businessman’s house in Pompeii to […]
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2024 Forecast: How Brands Are Investing in B2B Marketing
December 22, 2023
There’s been a sense of uncertainty since the chaos of the COVID-19 pandemic. But the last few years have seen B2B marketing investment increase as the world recovers. This shift presents a welcome opportunity for brands. However, the threat of an economic downturn has introduced a newfound sense of fragility into the mix. For companies […]
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How to Find Freelance Writers for Your Niche Site
December 22, 2023
A niche website is a resource with a narrow focus; it’s both highly specialized and targeted to a relatively small fraction of readers. These sites are valuable to audiences because they delve into the subject matter, deviating from the endless general sites that offer little more than keywords and unsubstantiated promises. We’ll look at both […]
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Mastering Newsletter Content Creation: 5 Essential Content Types to Establish Authority and Drive Conversions
December 22, 2023
Your newsletter subscribers may initially sign up to learn about your offerings or receive a discount code. One thing holds true — you had their interest at one point. But what if your newsletter content doesn’t grab their attention? You’re missing out on a massive opportunity to connect with your most engaged audience. With Q4 […]
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