Using Quora, Medium, and LinkedIn Pulse For SEO
July 13, 2018
Writing is just 20% of the story in content creation. To get the most out of it, your content needs to be discovered by your target audience and drive high-quality traffic to your website. That’s what publishing on platforms such as Quora, Medium, and LinkedIn Pulse can do for you. When you publish on these […]
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6 Best Content Marketing Tools in 2018
July 13, 2018
Unless you’ve been living under a rock, which we really can’t blame you for that, you’ve heard all about content marketing by now. In fact, you’ve probably been inundated with content marketing talk over and over again. In the B2C and B2B space, content marketing is one of the most talked about topics around. Marketers […]
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Finding Your Voice: Develop Your Authentic Brand Identity
July 6, 2018
Every piece of content has a voice. When we talk about voice and brand identity, we’re talking about the tone and style of your written, spoken, and visual content. For example, this article is informal, friendly, inviting, and helpful. Articles written on Forbes are generally formal, informative, and engaging. Buffalo Wild Wings is irreverent, while […]
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How To Execute a Content Marketing Strategy For Your Startup
May 30, 2018
It’s often quite an uphill battle for startups to capture buyers’ attention in the crowded marketplace, drive high-quality traffic to their websites, and convert visitors into buyers. More and more successful brands, including startups and small businesses, are using content creation to generate leads and convert sales. What can you do to get in front […]
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A HubSpot Diamond Agency Doesn’t Require Big Teams
May 20, 2018
HubSpot Diamond Agency Partner sure has a nice ring to it, doesn’t it? Are you a new or aspiring HubSpot agency? Then, you might assume the Diamond tier, the highest agency partner tier offered, is only for large agencies. In fact, there are HubSpot agencies that succeed with very small internal teams. How do they […]
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Freelance Writers: Your Monday Morning Reading List
May 13, 2018
Since you’ll be spending most of your week on content creation, we thought we’d save you a few minutes of research by highlighting some freelance-specific articles for content consumption. Enjoy the following reading list for freelance writers! How Often Do Freelancers Get Paid Late? It Depends If You’re a Woman or Man (Priceonomics) How’s that […]
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Top 6 Tools You Need for Better Freelancing
May 4, 2018
There’s a lot more to freelancing than sitting down with a pen and notepad and letting the ideas flow. Depending on what you write (and how), you might use any number of different resources to help hone your craft. Sure, there are the old standbys (I’ve got a dictionary, thesaurus, and MLA style guide bookmarked […]
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The Traits of Unpopular Business Blogs
April 19, 2018
Are your blogs boring your readers? This is a problem across most industries. Let’s dive into the traits of unpopular business blogs. But first, a little backstory: I was always unpopular in school. You know the type… The last kid picked for team sports in the gym… The odd kid who brought nuts for lunch […]
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Why Your Story is a Valuable Marketing Asset
April 11, 2018
Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18. By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]
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The 9 Best URL Shortener Alternatives
April 4, 2018
URL shorteners are handy tools for marketers to share content and track traffic. If you have been using the goo.gl URL shortener, you may have heard that Google is shutting it down on April 13, 2018. Don’t fret! There are many other URL-shortening services you can use to replace the goo.gl URL shortener. Besides URL […]
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