Top 6 Tools You Need for Better Freelancing
May 4, 2018
There’s a lot more to freelancing than sitting down with a pen and notepad and letting the ideas flow. Depending on what you write (and how), you might use any number of different resources to help hone your craft. Sure, there are the old standbys (I’ve got a dictionary, thesaurus, and MLA style guide bookmarked […]
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The Traits of Unpopular Business Blogs
April 19, 2018
Are your blogs boring your readers? This is a problem across most industries. Let’s dive into the traits of unpopular business blogs. But first, a little backstory: I was always unpopular in school. You know the type… The last kid picked for team sports in the gym… The odd kid who brought nuts for lunch […]
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Why Your Story is a Valuable Marketing Asset
April 11, 2018
Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18. By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]
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The 9 Best URL Shortener Alternatives
April 4, 2018
URL shorteners are handy tools for marketers to share content and track traffic. If you have been using the goo.gl URL shortener, you may have heard that Google is shutting it down on April 13, 2018. Don’t fret! There are many other URL-shortening services you can use to replace the goo.gl URL shortener. Besides URL […]
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Where Marketers Go for Content Inspiration
March 29, 2018
What’s one of the most difficult aspects of being a content marketer? Finding content inspiration. After all, your business should publish at least 16 posts a month—four a week—if you want to get 3.5 times more traffic to your website (Hubspot). That’s a lot of content. Writer’s Block doesn’t just happen to authors. It’s a […]
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IntelContent Conference Highlights
March 28, 2018
If you missed the IntelContent Conference last week, we’ve got you covered. Here is an overview of interesting sessions and takeaways about the latest trends in content creation. Intelligent Content Conference 2018 took place last week in Las Vegas. It’s a content strategy event for marketing professionals, and it provides useful insights for everyone interested […]
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Benefits of Long-Form Content (And How to Do It)
March 27, 2018
Marketers tend to focus on short-form content like social media posts, infographics, and small blog posts. Many assume that consumers are just too busy to read more than a few sentences. Contrary to this belief, data shows that consumers appreciate long-form content that solves problems and provides value. In fact, long-form content (such as detailed […]
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Content Marketing Mistakes to Avoid (Part 3)
March 26, 2018
We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]
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Freelancers: Ensure Strategic Brand Alignment
March 22, 2018
What’s the best way for freelancers to create targeted content for every new client? And how can the content align with the company’s brand strategy? It can be challenging when you’re working as a freelance writer to understand your client’s expectations. It’s not just about writing content with given titles. This would be an easy […]
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Where to Publish Your Company’s Content?
March 19, 2018
You put in the work to create great content, the next question is – where to post it? For most businesses, company blogs, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog With […]
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