Content Marketing Mistakes to Avoid in 2018
January 29, 2018
You take pride in your work, and you want to get it right. You’ve seen the stats; you know content marketing works and that it’s poised to continue driving engagement and ROI throughout 2018 and beyond. We’re writing this post to help you ramp up your strategy (or start one if you’re new to this) […]
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5 Content Marketing Mistakes Which Make You Look Like A n00b
January 26, 2018
It doesn’t matter if you’re an accomplished digital marketing influencer or have been running a content marketing practice for years. There are many errors you can make which will make you (and your agency, or even your brand) look like amateurs. Many digital marketing mistakes can be corrected, though. After reading this article, we hope […]
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How Content Fits in Your Digital Marketing Strategy
January 24, 2018
Like many other organizations, your company is likely developing a digital marketing strategy that includes content. Content is the foundation of successful campaigns and should be used to form a comprehensive plan. Considering this, organizations need to consistently create material that entertains and informs audiences. Before diving in, it’s important to know how content fits […]
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The Marketers Guide to Images: Reviews of Stock Photo Sites
January 22, 2018
When it comes to digital marketing, the written content is only one piece of the equation. In fact, according to Social Media Examiner, 37 percent of marketers state that visual marketing was the most important form of content for their business, second to only blogging (38%). There’s just one problem, finding appropriate stock photo images […]
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5 Things to Work with Freelancers Effectively
January 15, 2018
As most marketers know, adding automation to a bad marketing pipeline isn’t going to magically improve it. The same goes for adding freelancers to your content marketing strategy. The use of freelance writers has exploded in the last few years. According to Content Marketing Institute, 47% of organizations now outsource content creation. However, not all […]
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Which Social Media Platform is Best for Business?
January 10, 2018
Is it really necessary to snap chats and get ‘grams for business growth? The social media platform possibilities are endless, and while we’d love nothing more than to present you with a hard and fast rule, the answer is that it entirely depends on your business and your goals. We’ll help you figure that out, […]
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Top 10 Blogging Platforms: A Requirements Guide for Writers
January 8, 2018
In the digital realm, writing skill is a critical factor in building authority, attracting an audience, and convincing them to come back for more. Yet even a superior storyteller will struggle to achieve his or her goals if their content doesn’t meet the information architecture requirements of their blogging platforms. Maybe you’re an accomplished print […]
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5 Project Management Techniques For Freelancers
December 22, 2017
Freelancers want to maximize time and energy on billable work. They also want to minimize time spent on admin tasks to increase profits. Applying the right project management tools and techniques can help you streamline workflows and operate more efficiently. You’ll be able to handle client communications professionally while reducing the time spent on keeping […]
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Project Management Tools for Writers
December 21, 2017
As freelance writers, we all dread the “clients from hell” – those who’re only willing to pay peanuts but expect the moon; those who send you a dozen emails with multiple revision requests; those who don’t provide feedback in time and then blame you for the delay… If you have the right project management tools […]
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Dumb Questions for Brilliant Marketers: Andy Krainak
December 11, 2017
Andy Krainak Takes You Into the Mind of a Marketer It’s an honor to have Andy Krainak as our latest guest on Dumb Questions for Brilliant Marketers. Andy was the brand director for the one and only Gary Vaynerchuck, one of the world’s most well-known authors, speakers, and entrepreneurs at the time of this writing. […]
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