Author: nDash Community

For online merchants (and their marketing departments), there are many books and online resources to hone their strategies to convert browsers to buyers. Yet, for brick-and-mortar retailers, from independent boutiques to large retail chains, information resources about Conversion Rate Optimization are difficult to find. The impact of online sales is undeniable, so it’s more important […]

Whether you’re an EdTech company with a revolutionary new product or a consultant with a great idea to help teachers improve their practice, it’s harder than you think to reach an audience of educators with content. Teachers have seen loads of fads come and go, and they’re highly skeptical of innovations that promise the world. […]

Savvy marketers know that there’s no such thing as a “set it and forget it” tactic in the marketing arsenal. The dynamic nature of digital marketing demands attention because the fate of a campaign or important initiative can be boosted—or even saved—given the chance to course correct based on analytics. That’s not to say that […]

If you mention the content creation approval process to a freelance writer, you’re likely to hear unsettling clicks from the severe eye roll that phrase can prompt. The unwieldiness of the typical approval process — especially when multiple people work on the client’s end — can range from a seemingly endless stream of one-word tweaks […]

Editor’s Note: This post was written by Jessica Greene, one of the top B2B tech writers in the nDash community. To learn more about Jessica — and to have her write for your brand — check out her profile page.  There’s one golden rule that leads to content creation success for all business types across […]

For B2B technology firms, application vendors, and hardware manufacturers, publishing thought leadership content is vital. Data has been declared the world’s most valuable resource — even more precious than oil. In order to convince decision-makers and influencers that your company can be trusted to manage their most valuable asset, it needs to be crystal clear […]

A hard truth for B2B marketers: The most knowledgeable tradespeople aren’t likely to be the best content writers. Of course, there are exceptions. But it’s generally unlikely that one of the best HVAC techs in a company is also going to be the best person to write a 750-word glowing review of the value of […]

Editor’s Note: This post was written by Patti Pondar, one of nDash’s top content writers, who we successfully convinced to write for us. She’s available for hire on the nDash platform.  Content writers are a dime a dozen these days. Many of them work hour after hour to churn out copy for less than a penny […]

You have great content – now it’s time to share it on social media. What does this mean – exactly? As social media marketing has become essential for nearly every business, the role of having a specific employee designated as a social media marketer is growing to be commonplace. For many entry-level professionals looking to […]

For writers who come to nDash from a journalism background, crafting the perfect pitch is a means of survival. If you don’t know how to write a good pitch, you don’t get paid. Do you fall into that trap? If so, learn more about the art of landing content creation gigs on nDash. But for […]