Dumb Questions for Brilliant Marketers: Amahl Williams
March 4, 2017
New Series: Amahl Williams Takes Us Inside the Mind of a Marketer Over the last several years at nDash, we’ve met, conversed, and collaborated with some of the brightest minds in marketing. It recently dawned on us that, although these interactions have been a goldmine of knowledge for us personally, they did nothing for our […]
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The Content Creation Checklist for a Startup Company
March 3, 2017
Dan just fulfilled his dream of opening a record store (let’s pretend this analogy comes to you circa 1976). His shop is filled with all the grooviest music, but when he opens the doors on his first day…no one shows up. Dan scratches his head in confusion. Sure, he could have tried to place some […]
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Content Communities and User-Generated Content Creation
March 1, 2017
If Tom Sawyer had been a content marketer, user-generated content and content communities would have taken off long ago. The idea of getting someone else to create your content while you reap additional rewards sounds almost too good to be true. In one form or another, marketers have been finding ways to source content from […]
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Writer Spotlight: Tricia Snell
February 27, 2017
When we launched the nDash.co platform, we did so with the mission of becoming the world’s most transparent writing platform. But then we realized there’s a lot more to transparency than just knowing the writer’s name and work history. With that in mind, we kicked off the nDash Writer Spotlight series in an effort to connect […]
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50 Content Creation Community Statistics
February 27, 2017
The way companies approach content creation is changing. With the growth of freelancers and the gig economy, marketers can find more opportunities in outsourcing content marketing than ever before. Freelancers are no longer looked to for cheap, low-quality content; they’re becoming an important part of the marketing department. We built the nDash Content Community platform […]
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5 Ways Freelance Writers Find the Best Clients
February 24, 2017
Ah, the life of freelance writers. Work from anywhere, crank out a few high-quality assignments in the morning and spend the rest of the day sipping coffee and working on your novel. A real dream job. Not exactly. Or at least, not usually. Usually, it’s more like spending the morning hunting for work, then spending […]
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Are Micro-Influencers Helpful in Marketing?
February 20, 2017
The concept of influencer marketing is nothing new. Despite the fact that it has been around since the mid-20th century, the past decade has seen it evolve dramatically and become more potent than ever. In fact, “81 percent of marketers who have used influencer marketing judged it be effective.” This is largely due to the […]
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Endless Content Creation via Market Research
February 17, 2017
If you were asked to describe a content writer or content creation marketer in a word, you might use words like creative, imaginative, or artistic. Words to describe a market researcher, however, may look rational, factual, or logical. Although seemingly opposite, the blend of research-driven content has proven to pay continual beneficial dividends for businesses. […]
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Generate Blog Ideas: Personas & Keyword Research
February 13, 2017
Painters have paint. Sculptors have clay. Writers just have ideas. But what does that have to do with personas and keyword research if you want to generate blog ideas? For content marketers or anyone creating written content, having the tools ahead of time is key to creating something worth reading. In our post on the […]
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Understanding Content Creation Marketing Competition
February 10, 2017
In the upper echelons of competition, those that experience sustained success are often those that are keenly aware of the strategies and tactics of their opponents. Before a professional or high-level amateur sports team takes the field, the ice, or the court to take on their opponent, advanced scouting staff have already researched and reviewed […]
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