Are Micro-Influencers Helpful in Marketing?
February 20, 2017
The concept of influencer marketing is nothing new. Despite the fact that it has been around since the mid-20th century, the past decade has seen it evolve dramatically and become more potent than ever. In fact, “81 percent of marketers who have used influencer marketing judged it be effective.” This is largely due to the […]
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Endless Content Creation via Market Research
February 17, 2017
If you were asked to describe a content writer or content creation marketer in a word, you might use words like creative, imaginative, or artistic. Words to describe a market researcher, however, may look rational, factual, or logical. Although seemingly opposite, the blend of research-driven content has proven to pay continual beneficial dividends for businesses. […]
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Generate Blog Ideas: Personas & Keyword Research
February 13, 2017
Painters have paint. Sculptors have clay. Writers just have ideas. But what does that have to do with personas and keyword research if you want to generate blog ideas? For content marketers or anyone creating written content, having the tools ahead of time is key to creating something worth reading. In our post on the […]
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Understanding Content Creation Marketing Competition
February 10, 2017
In the upper echelons of competition, those that experience sustained success are often those that are keenly aware of the strategies and tactics of their opponents. Before a professional or high-level amateur sports team takes the field, the ice, or the court to take on their opponent, advanced scouting staff have already researched and reviewed […]
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How Freelancers Can Help Your Agency Scale Up
February 6, 2017
This guest post, How Freelancers Can Help Your Agency Scale Up, by Patti Podnar. She’s a writer, content strategist, and member of the nDash Content Community. If Aesop were writing his fables today, the one about the tortoise and the hare would have been laughed out of the town square. In today’s business climate, “slow […]
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7 Things Your Freelance Writer Wishes You Knew
February 3, 2017
This guest post, “7 Things Your Freelance Writer Wishes You Knew,” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. In the reality show Married at First Sight, couples meet at the altar – really meet, for the first time ever. It’s a world where “I do’s” come before […]
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Netflix Presents: Powerful Content Creation in Marketing
January 30, 2017
I remember in the early 2000s when my dad read about a movie rental company that sent you a disc in the mail. You could get as many as four discs at a time, and when you were done, you would send a disc back to get a new one. But what does this have […]
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Has Ghostwriting Killed the Freelancer Byline?
January 27, 2017
As writers, one of the most precious things we can accomplish is seeing our freelancer byline on an article we put our blood, sweat, and tears into. It is one of the most satisfying things to see my name attached to an article, no matter how big or small. It says to the world, “I […]
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Writer Spotlight: Geoffrey Craig
January 26, 2017
We launched this platform to appeal to a very specific type of freelance writer. We wanted professional writers with demonstrated subject matter expertise who were eager to leverage their experience and creativity to find work that is more rewarding, consistent, and profitable. We’re happy to say that Geoffrey Craig falls squarely into this category. In […]
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Writer Spotlight: Lea Rabinowitz
January 26, 2017
In the latest installment of our Writer Spotlight series, we get to know one of nDash’s top B2B tech bloggers, Lea Rabinowitz. To get her thoughts on content creation, marketing trends, and more, be sure to check this quick interview below. If you’re interested in having her write for your brand, be sure to sign in (or […]
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