Where to Find Freelance Writers in 2023
January 10, 2023
Finding The Highest Quality Freelance Writers If you want to find freelance writers, it can be easy to get lost—especially if you don’t know where to look for the talent you need. A few searches can narrow it down. But sometimes, the sheer number of results can be overwhelming. Instead, try this curated list of […]
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Composable Digital Experience Trends in 2023 for Copywriters
December 20, 2022
“The web is our playground for Composable Digital Experience solutions. With hundreds of SaaS vendors providing specialized solutions, real composability will reduce costs and bring more choices for customers,” Himadri Chakrabarti, Global VP of Technology, Nishtech Inc. Copywriters and the Composable Digital Experience As a copywriter, you must stay aware of the trends in digital […]
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Writing vs. Managing Writers: Making the Transition
December 6, 2022
Should You Transition Toward Managing Writers? You might be a very talented writer. That could mean your portfolio could include many articles, case studies, white papers, or blog posts. Those talents could also include learning every rule in the AP Style guide or a few other style guides. But sooner or later, you might desire […]
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Why Content Marketing is Worth Investing in During a Recession
November 29, 2022
Content Marketing Helps Weather This Storm After carefully navigating the tumultuous waves of the pandemic, small businesses are now facing the biggest wave of all, a recession. While many strategies can help you stay afloat, content marketing is uniquely qualified to weather this storm. So, before you start rationing your resources, read on to learn […]
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Creating Content that Resonates with Your LinkedIn Audience
November 15, 2022
Do you know your LinkedIn audience? Good content marketing should be valuable to your audience. When you create a LinkedIn page, the real motivation is to build an audience and get them to learn about your product or service. Your page can be full of content, but it cannot achieve its goal of building an […]
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2023 Marketing Strategy: 9 Content Marketing Trends
November 8, 2022
Much like a carefully choreographed dance, a marketing strategy requires vision, dedication, and careful execution to be successful. So, we’re sharing our top nine content marketing trends to give you the footwork you need to attract prospects, increase conversions, and keep your audience coming back for more. Nobody Puts Blogging in the Corner This past […]
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Unveiling the Power of SEO: How an SEO Strategist Fuels Your Business Growth
November 2, 2022
A strong online presence is necessary for any business looking to succeed. Some may think an eye-catching design with compelling content is enough for growth. But this isn’t the case. The fact is, without proper SEO (search engine optimization) strategies, your online efforts will fall short of their goals. This underscores the need for an […]
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SEO – Back to Basics
November 1, 2022
In August 2022, Google announced the “helpful content update.” The purpose was to help ensure that Google search engine users see more “original, helpful content written by people, for people.” What does that mean for SEO strategies? “By people” means written by humans, as opposed to by AI robots, whose writing, at least so far, […]
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Freelance Red Flags: How to Avoid Being Scammed
October 25, 2022
Working for yourself as a freelancer can be very lucrative. It can provide you with greater flexibility and the ability to charge your own rates. However, it’s vital to be weary of scammers and potential clients that may be looking to take advantage of you. In a survey by Flexjobs, 17 percent of the 2,600 respondents […]
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How to Research Your Idea BEFORE You Pitch It
October 13, 2022
Ideas are the driving force behind many content writers. An idea for something to write could lead to your next accepted pitch. But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research Boost the chances of pitch acceptance by familiarizing yourself with the brand. […]
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