Freelancers: The Importance of Having a Side Hustle

October 4, 2022

What is a Side Hustle, and Why is it Important for Freelancers? Whether you’re working as a full-time freelancer or moonlighting for additional income, it’s always important to build additional revenue streams into your life. One way you can earn additional income is to have a side hustle, and according to a survey by Zapier, […]


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Why Are Automotive Tech Writers So Hard to Find?

September 27, 2022

Many industries suffer from a global labor shortage, and the automotive industry is no different. A perfect storm of events has put pressure on the industry, further expanding the growing technology skills gap. According to Korn Ferry, there will be an estimated shortage of 85 million workers around the globe by 2030 across all industries. […]


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Freelancer Guide: How to Manage Revisions Without Raging Out

September 13, 2022

If you’ve been working as a freelancer for a while, you’ve likely come across a client asking for a revision. Taking time to manage revisions is an everyday part of the job for in-house teams and freelancers. Typically, they could involve making either minor or major changes to the deliverables. Some clients may ask for […]


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Helpful Content Update: Why Content Marketers Should Care

September 7, 2022

On August 22nd, Google announced its release of the helpful content update. This update signifies a fundamental shift in the world of content marketing. This guide takes an in-depth look at Google’s Helpful Content Update and what it truly means for content marketers and freelance writers.  The user experience matters. Over 86% of consumers will […]


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Content Marketing vs. Thought Leadership: What’s the Difference?

September 1, 2022

As businesses engage with the marketplace, they’re turning to content marketing and thought leadership. Thought leadership is a common technique among business persons, especially those aiming to increase brand recognition and get more traction in their marketing. So does content marketing, which is often known for its ability to create top-of-funnel and marketing-qualified leads. So, […]


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Top 6 Free Content Writing Courses

August 25, 2022

As businesses and individuals recognize the importance of high-quality writing for their online presence, the demand for skilled content creators is ever-growing. Are you looking to refine your skills or start a new career in content writing? Free courses are an ideal way to get a solid foundation without breaking the bank. Below is a […]


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How to Create Content that Resonates with Gen Z

August 11, 2022

There are over 40 million Generation Z digital buyers in the U.S, and it is the fastest growing global audience on all digital platforms. However, for some brands, figuring out how to create content that clicks with the younger generation can seem like a daunting task. We’ve been so obsessed with targeting millennials that we’ve […]


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Effective Health Tech Content Marketing Plans

August 2, 2022

Is your health technology company publishing content online, but you aren’t seeing any results? Maybe you want to increase leads and grow your brand awareness and social media presence. Do you have a health tech content marketing plan in place? If yes, how effective is it? If you aren’t sure how your health tech digital […]


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5 Unexpected Benefits of Hiring a Freelance Writer

July 28, 2022

Let’s set the scene. The content machine is hungry, and you need to feed it with a 1,500-word blog post with lots of SEO juice. Or you need a killer abandoned cart email sequence written by an e-commerce expert. Or your agency needs to update the About Us page, but nobody on staff has the […]


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Fundamentals: Content Marketing Strategies

July 26, 2022

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there–92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results? Success with content marketing comes down to […]


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