Author: Jenn Greenleaf

As companies expand their thought leadership, they face a pivotal question: Can freelancers authentically capture a brand’s voice, even when the topic isn’t strictly about the company? Semrush reports that 69% of small business owners and marketers create their own content, while 17% employ in-house writers and 14% collaborate with freelancers. With the right approach, content […]

The modern sales professional faces a dual challenge: maintaining authenticity while leveraging cutting-edge technology to meet client needs. How can content creation help bridge the gap between these priorities? For Mark Owens, a Strategic Account Manager, the answer lies in mastering the human element. This involves building trust, fostering authentic relationships, and adapting to new technologies. […]

For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]

SearchGPT combines real-time search with conversational AI. This integration offers a unique solution to the limitations of traditional search engines. With SearchGPT, users gain access to accurate, up-to-date information whenever they need it. What is SearchGPT? SearchGPT is a new feature in ChatGPT designed to bridge the gap between static AI responses and the real-time […]

Discover the industry’s top YouTube content marketers transforming how brands connect with audiences, using video to amplify reach, drive growth, and inspire impactful marketing tactics. Neil Patel (1.3M+ followers) Channel: Neil Patel – YouTube Neil Patel is a renowned digital marketing expert who shares advanced SEO, analytics, and content marketing strategies on YouTube. He’s known for […]

SEMrush’s acquisition of Search Engine Land signals a major shift for content marketing managers. This move brings together SEMrush’s data-driven tools and Search Engine Land’s authoritative insights, enhancing marketers’ resources to refine their strategies. The Acquisition: What Happened and Why It Matters SEMrush’s acquisition of Search Engine Land and its parent company, Third Door Media, […]

Are you a content marketer who needs help finding the right freelance writers to elevate your content strategy? How can hiring a freelance writer transform your marketing efforts and boost your brand’s visibility? Those are just two of the questions we’re going to cover in this content. Thriving involves prioritizing high-quality content that continuously engages. […]

Search is evolving from ‘near me’ to ‘for me,’ driven by AI and social media. Adapt to this shift for better engagement and relevance. AI-Driven Search: From Desktop to Personalized Mobile Experiences Search has undergone significant transformations, with mobile search and personalized experiences shaping how users find information. Over the past decade, search has dramatically […]

NaNoWriMo’s recent AI statement has ignited a significant debate within the writing community, raising questions about the ethics and future of AI in content creation processes. NaNoWriMo’s Controversial Stance on AI and Content Creation NaNoWriMo (National Novel Writing Month) is an annual writing challenge held in November. It provides aspiring and experienced writers with an […]

Small and medium-sized businesses (SMBs) face unique challenges, from limited resources to navigating an increasingly complex digital environment. Yet, these challenges also present opportunities to innovate and connect with customers in meaningful ways. By understanding the current state of SMB marketing and implementing strategic approaches, brands can overcome obstacles and drive significant growth. This content […]