Author: Jenn Greenleaf

Because this platform is an excellent resource for real-time events, news, and other updates, having the best Twitter tools for your business is critical. With nearly 400 million users, most people either know about or actively use Twitter. Initially launched on March 21, 2006, with Jack Dorsey sending his first tweet, this San Francisco-based social networking platform […]

You already know social media should be part of your content marketing strategy. But, do you know which social media analytics tools to use to enhance those efforts? It isn’t easy to track what’s working, what isn’t, and how to best focus budgets without data. Social media analytics tools allow you to compile data to […]

We live in an age where content is king – text, images, videos, or anything else that gets your target audience’s attention. If you don’t feature the content your audience loves engaging with, you could lose them. It’s possible to stay ahead of the design curve with visual tools in your content marketing strategies. While […]

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Companies use it to monitor mentions of their business online, including what target audiences say about products, services, competitors, and more. But what does this monitoring have to do with content marketing? […]

There’s no guarantee where your content will show up in a search or how many people will see it – that doesn’t mean it’s impossible to get out from underneath the clutter. People want answers – and, when searching, it’s helpful if they can see what people also ask about their search terms. When’s the […]

You’ve created a comprehensive social media content strategy and a posting schedule and identified what content your audience likes (and doesn’t like). You’re following the recommendations for how often and the best times to post on each platform. Despite these efforts, you might not see any traction in your following. That begs the question—is it […]

Consumers demand the highest quality customer experiences (CX), and companies failing to respond stand to lose revenue. Reviews give consumers a quick and easy way to share their thoughts (and read the thoughts of others) regarding a specific product or service offering. Shoppers depend on this information to help them make informed purchasing decisions. This […]

Planning and organization play a pivotal role in your content creation plans – they can make or break your content marketing goals. If you don’t have the correct planning and organizational tools in place, there’s no way to tell whether your team is on track or producing the right content at the right time. Why […]

While the Fyre Festival isn’t what we could call a marketing success, it didn’t necessarily kill the online influencer. The event did cause some consumers to distrust or shy away from looking at influencers when making purchasing decisions, but that didn’t last long. This guide outlines a brief overview of the Fyre Festival, influencer marketing, […]

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. With that comes figuring out how much to pay and setting writing rates. We’re all tempted to save money and cut costs when possible. But is it worth it to take this approach for your content? That’s […]