Author: Jenn Greenleaf

There’s no guarantee where your content will show up in a search or how many people will see it – that doesn’t mean it’s impossible to get out from underneath the clutter. People want answers – and, when searching, it’s helpful if they can see what people also ask about their search terms. When’s the […]

You’ve created a comprehensive social media content strategy and a posting schedule and identified what content your audience likes (and doesn’t like). You’re following the recommendations for how often and the best times to post on each platform. Despite these efforts, you might not see any traction in your following. That begs the question—is it […]

Consumers demand the highest quality customer experiences (CX), and companies failing to respond stand to lose revenue. Reviews give consumers a quick and easy way to share their thoughts (and read the thoughts of others) regarding a specific product or service offering. Shoppers depend on this information to help them make informed purchasing decisions. This […]

Planning and organization play a pivotal role in your content creation plans – they can make or break your content marketing goals. If you don’t have the correct planning and organizational tools in place, there’s no way to tell whether your team is on track or producing the right content at the right time. Why […]

While the Fyre Festival isn’t what we could call a marketing success, it didn’t necessarily kill the online influencer. The event did cause some consumers to distrust or shy away from looking at influencers when making purchasing decisions, but that didn’t last long. This guide outlines a brief overview of the Fyre Festival, influencer marketing, […]

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. With that comes figuring out how much to pay and setting writing rates. We’re all tempted to save money and cut costs when possible. But is it worth it to take this approach for your content? That’s […]

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top-of-funnel demand generation pieces of content. That’s an excellent start, but it’s just that, a start. Scaling your content marketing involves more than generating ideas and running […]

It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But how do you know if the content you’re creating is high-quality? Who determines if it is or […]

Indeed, there’s no shortage of content marketing tools at our disposal. Because of that, the number of choices can get overwhelming. For example, when looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories. These include advertising and promotion, content and experience, and more. In the content […]

We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. In this guide, we discuss the evolving roles of content marketing and what that means for achieving success. A chart compiled by the […]