Author: Jenn Greenleaf

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top-of-funnel demand generation pieces of content. That’s an excellent start, but it’s just that, a start. Scaling your content marketing involves more than generating ideas and running […]

It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But how do you know if the content you’re creating is high-quality? Who determines if it is or […]

Indeed, there’s no shortage of content marketing tools at our disposal. Because of that, the number of choices can get overwhelming. For example, when looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories. These include advertising and promotion, content and experience, and more. In the content […]

We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. In this guide, we discuss the evolving roles of content marketing and what that means for achieving success. A chart compiled by the […]

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand content marketing […]

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. It also allows your brand to level up by creating authentic content explicitly designed to solve your target audience’s pain points. However, how […]

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. However, it’s much more than that. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly five million (MILLION!) blog posts went live today as of […]

Creating content is, by far, the best way to attract and bring in leads. But are you aware of which content trends to avoid and which ones to follow? If not, you might be making mistakes without realizing it’s happening. Content marketing isn’t easy and involves more than long-form blog posts. We’re living in a […]

We’ve heard about freelance writers, but what about using an internal writing team to satisfy your content needs? But what happens when no one has time to create content? At one point or another, your company will need content. That means having website content, social media posts, emails, and other content ready to go. That’s […]

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. However, it’s challenging for others to translate that same message into written copy. Before asking for a sale, brands must develop relationships with their target audience – that’s where the principles outlined in this guide to PR an integral […]