Author: Jenn Greenleaf

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand content marketing […]

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. It also allows your brand to level up by creating authentic content explicitly designed to solve your target audience’s pain points. However, how […]

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. However, it’s much more than that. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly five million (MILLION!) blog posts went live today as of […]

Creating content is, by far, the best way to attract and bring in leads. But are you aware of which content trends to avoid and which ones to follow? If not, you might be making mistakes without realizing it’s happening. Content marketing isn’t easy and involves more than long-form blog posts. We’re living in a […]

We’ve heard about freelance writers, but what about using an internal writing team to satisfy your content needs? But what happens when no one has time to create content? At one point or another, your company will need content. That means having website content, social media posts, emails, and other content ready to go. That’s […]

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. However, it’s challenging for others to translate that same message into written copy. Before asking for a sale, brands must develop relationships with their target audience – that’s where the principles outlined in this guide to PR an integral […]

Those new to the writing world (or who don’t write at all – but know “about” writing) hear terms like byline, biography, portfolio, and the like. While these are common to seasoned professionals, that isn’t the case for writers new to the industry. This guide to bylines discusses what they are, their benefits, how to […]

Before discussing niche agencies, let’s look at some statistics. As of July 2021, 60.9% of the global population (4.80 billion people) used the internet for nearly seven hours daily. That’s a 5.7% increase from July 2020 to July 2021. That report further indicates that the top three internet activities include finding information, staying in touch […]

It can be a struggle to earn your target audience’s trust. Doing so involves demonstrating what your product or service is about and how you can deliver on its promises. Audiences want to see proof no matter how often you promise to deliver specific solutions using concrete strategies. Case studies are an excellent way to […]

One of the best marketing tools you can have in your toolbox is a case study. This form of promotion comes directly from your clients and (or) customers. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut […]