Author: Jenn Greenleaf

Planning and organization play a pivotal role in your content creation plans – they can make or break your content marketing goals. If you don’t have the correct planning and organizational tools in place, there’s no way to tell whether your team is on track or producing the right content at the right time. Why […]

While the Fyre Festival isn’t what we could call a marketing success, it didn’t necessarily kill the online influencer. The event did cause some consumers to distrust or shy away from looking at influencers when making purchasing decisions, but that didn’t last long. This guide outlines a brief overview of the Fyre Festival, influencer marketing, […]

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. With that comes figuring out how much to pay and setting writing rates. We’re all tempted to save money and cut costs when possible. But is it worth it to take this approach for your content? That’s […]

You have a list of blog ideas and white paper topics. You’ve identified opportunities for case studies, repurposing content, and announcing company updates. You know which ideas are top-of-funnel demand generation pieces of content. That’s an excellent start, but it’s just that, a start. Scaling your content marketing involves more than generating ideas and running […]

It’s a fact that producing high-quality content is critical for your website, social media channels, email newsletters, and more. Creating the highest quality content has three benefits—it increases readership, lowers bounce rates, and results in higher conversions. But how do you know if the content you’re creating is high-quality? Who determines if it is or […]

Indeed, there’s no shortage of content marketing tools at our disposal. Because of that, the number of choices can get overwhelming. For example, when looking at 2020’s Marketing Technology Landscape Supergraphic, we can see over 8,000 solutions broken down into six categories. These include advertising and promotion, content and experience, and more. In the content […]

We’re living in an age where buyers’ journeys look significantly different than they did a few short years ago. For example, in 2018, buying habits look dramatically different from 2020 and beyond. In this guide, we discuss the evolving roles of content marketing and what that means for achieving success. A chart compiled by the […]

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. You’ll also find two bonus on-demand content marketing […]

Your goal is simple – create content that informs and provides value to your target audience. Content marketing is a strategic roadmap for accomplishing goals while attracting and engaging prospects and leads. It also allows your brand to level up by creating authentic content explicitly designed to solve your target audience’s pain points. However, how […]

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. However, it’s much more than that. How often do you think about the amount of content published on the Internet daily? According to Worldometer, nearly five million (MILLION!) blog posts went live today as of […]