Author: Jenn Greenleaf

Consumers see content in various forms daily—from the time they log into their social media accounts to when they surf for answers to questions; brands target them with ads, blogs, memes, and more. Because of this proliferation of information, marketers must deliver value-driven content to attract, engage, and retain members of their target audience. Remember, […]

First coined in 2005 as a new business model, SaaS continues evolving into a widely accepted delivery method for software solutions. In this guide, we’re discussing SaaS vs Software-enabled Service, their differences, and the benefits of these services and solutions. SaaS vs Software-Enabled Service: The Difference While these two acronyms look similar because they both […]

The challenges, disruptions, and abrupt changes we all saw starting in 2020 show us that no one can “fully” predict what’s going to happen next. One thing we can’t deny, though, is that content marketing is here to stay, and there’s no such thing as “normal” anymore. Analysts predict that, between 2021 and 2025, we […]

More often than not, marketers might start running out of ideas – even when they have a solid content marketing strategy in place. You’ve crossed all your t’s, dotted all your i’s, and conducted keyword research. So, why are you feeling burned out from turning this research and strategy into production? How does this happen? […]

With more and more businesses and events opening up, now is the time to create your agendas for content marketing events. In this guide, we’re showcasing a mix of hybrid, in-person, and virtual content marketing events for the remainder of 2021 and part of 2022. Even though the pandemic has changed how we work, that […]

COVID has changed the landscape for many industries—the freelance writing industry is no exception. While some businesses have seen a shift from brick and mortar to supporting ecommerce sales, others have struggled with adapting to meet those demands. What does this say about the freelance world? Has COVID shifted payment structures for freelancers? Statistics reveal […]

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. If your company is serious about content marketing, then you’ve likely looked at how hiring a freelance writer can supercharge those efforts. During 2020, freelance work contributed $1.2 trillion to the U.S. economy. Companies need to have a […]

The freelance writing industry is highly competitive, and for that reason, you must constantly find ways to increase your visibility. Even though we’re discussing what you can put in your freelance writing portfolio, remember it’s never 100% complete. It’s a living resource you must continuously update to ensure potential clients see your highest quality work. […]

Learning about content promotion is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. That report also indicates that 64% of the most successful content marketers use content […]

With over two billion online shoppers and over half of website visitors spending less than 15 seconds on a website, marketers must use every tool in their arsenal to keep a prospect’s attention. That’s where lead magnets come into play. Lead magnets help marketers curate lists, build value, and promote more. Marketers know that there’s […]