Author: Jenn Greenleaf

A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]

It isn’t uncommon for marketers to believe a content calendar and an editorial calendar are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between a Content Calendar and Editorial Calendar The best way to define the difference between the two is to remember that your editorial calendar is part […]