Author: Jenn Greenleaf

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

Zeta Global is a data-driven marketing technology company that helps businesses acquire, retain, and grow their customer base. They achieve this by combining artificial intelligence (AI), a massive dataset of consumer information, and a suite of marketing solutions. The team’s Senior Director of Content Marketing, Dan McDermott, faced significant challenges in managing its content creation […]

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

Content marketing integration within GTM (Go-to-Market) teams is a must for maximizing the impact of marketing efforts. Effective cross-functional collaboration and strategic alignment across departments can bridge the content gap, ensuring cohesive and comprehensive initiatives that drive business success. Key Takeaways Integrate content marketing across all GTM functions for maximum impact. Effective cross-functional communication is […]

Content marketing conferences offer a wealth of knowledge and the latest trends, giving you a chance to stay ahead of the curve. Attending these events can also open doors to valuable connections within the industry. This guide provides a curated list of key content marketing conferences in 2024. Because we’re already in the month of […]

Microsoft’s VASA-1 is a groundbreaking AI tool that animates static images into realistic talking head videos using just a photo and an audio clip. Understanding VASA-1 Imagine creating a hyper-realistic talking head video from just a photo and an audio clip. Sounds a little creepy, right? That’s now possible with Microsoft’s VASA-1, an AI tool poised […]

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance pop culture writers for any content marketing budget. Jasmine Stearns: Canadian-based Freelance Pop Culture Writer Pop culture topics offer a dynamic platform for analysis, reflection, and influencing broader societal […]

Have you ever started reading a blog post only to find yourself getting lost in a maze of keywords? You click through, hoping for insights, but end up frustrated and confused. This SEO-stuffed content might rank high in search results, but it fails to grab readers’ attention or leave a lasting impression. Many content marketers […]

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance business writers for any content marketing budget. Matt Jackson: Experienced Freelance Business Writer Over 15 years in content writing and marketing have equipped Matt Jackson with deep expertise and […]

Marketers today are drowning in data. Every interaction, click, and purchase generates tons of information that can be overwhelming to analyze. But what if there was a way to unlock the hidden insights buried within this data? Enter Artificial Intelligence (AI). The AI market is booming, expected to surge from nearly $100 billion to almost $2 […]