Author: Jenn Greenleaf

Adeeva Fritz, Senior Director of Consumer Growth at Navi, plays a crucial role in developing the company’s content and marketing strategies. Navi, a new entrant in the wireless market, seeks to disrupt the traditional phone and plan purchasing experience. Recognizing the complexities consumers face when navigating a multitude of carrier options and phone features, Navi […]

Today, we’re discussing AI in search. It’s a hot topic – one that has the attention of many content marketing managers. Google CEO Sundar Pichai addresses AI’s impact on search traffic, claiming it enhances engagement and click-through rates. Background on AI in Search AI has transformed how search engines operate, with Google leading the charge by […]

We’re back with another interview in our Dumb Questions for Brilliant Marketers series. This time, nDash’s Managing Editor, Jenn Greenleaf, talks to growth marketer Erica Ylimäki about SEO and more! Background: The Highlights Erica Ylimäki is a Growth Marketer at Trustmary, where she leverages her expertise in SEO strategies to drive organic traffic and enhance business growth. […]

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

Cimatron is a prominent player in the software industry for mold, tool, and die design and manufacturing. Cimatron is part of the larger Sandvik Group, based in Sweden. In 2023, Sandvik had sales of approximately $US 12.1B, serving 170 countries with 41,000 employees. Sandvik’s core capabilities have always been to understand market conditions by working […]

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

Zeta Global is a data-driven marketing technology company that helps businesses acquire, retain, and grow their customer base. They achieve this by combining artificial intelligence (AI), a massive dataset of consumer information, and a suite of marketing solutions. The team’s Senior Director of Content Marketing, Dan McDermott, faced significant challenges in managing its content creation […]

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

Content marketing integration within GTM (Go-to-Market) teams is a must for maximizing the impact of marketing efforts. Effective cross-functional collaboration and strategic alignment across departments can bridge the content gap, ensuring cohesive and comprehensive initiatives that drive business success. Key Takeaways Integrate content marketing across all GTM functions for maximum impact. Effective cross-functional communication is […]

Content marketing conferences offer a wealth of knowledge and the latest trends, giving you a chance to stay ahead of the curve. Attending these events can also open doors to valuable connections within the industry. This guide provides a curated list of key content marketing conferences in 2024. Because we’re already in the month of […]