Category: For Agencies

Take a moment today and leave the office. Go sit on a park bench or in the middle of the mall, and just take a look around you. Notice how many people are glued to their mobiles? On second thought, you could probably even just look around your office for this exercise. What does this […]

Have you ever noticed the hidden visuals inside some of the world’s most preeminent logos? Once you see them, they can never be unseen. You’ll notice them every time you look at the logo. In a sense, the same is true for your brand and its content creation process. Once you’ve immersed yourself in the […]

Market research is often thought of as a way to collect data to improve internal processes. Organizations typically use market research to answer the following questions: “How do our customers rate our customer service?” “Why do our customers choose our product or service?” “How likely are our customers to recommend our company?” This type of […]

Think of all the professions that require anonymity. The list is pretty short: CIA agent, the Phantom Chef, and…um…escorts, I suppose. That’s basically it. For all other professions, especially if you’re a freelance writer, anonymity just gets in the way. In my brief career, I’ve yet to hear someone utter the phrase, “I really just […]

I want you to stop what you’re doing right now and think about your favorite restaurant. I know you’re wondering what this has to do with a content creation agency and SLA. I’ll get to that in a moment. Now, the restaurant — The one where the ambiance fits your personality like a glove. It’s […]

This guest post, Blogging Tactics for Why your Blog Needs More Than One Writer, is from Matt Volpi. Matt is a writer, marketing consultant, and member of the nDash Content Community. You wouldn’t expect The New York Times or The Huffington Post to only feature articles from one writer, would you? Publications like these clearly […]

A highly-skilled freelance writer is a terrific asset to your business. The writer’s skills can give your organization a professional polish, and your marketing materials will have “conversion” written all over them. But now comes the hard part. How do you actually find the ideal writer for the job? There are many factors to consider. Thankfully […]

“I wanted to be the writer, the hero who does (and therefore must know) it all.” – Melanie LoBue (that’s me, the person writing this post, Freelance Writers are Very Valuable to Companies.) In retrospect, this was dumb. Here’s my story and what I learned: I was hired as a content writer for a massive global […]

Where does your content come from? A lone contributor? A small team? Is it – gasp! – outsourced? The best answer you could have given would have been: “Our entire organization produces content.” That’s where content creation comes into play. Some brands get it. They’re fully aware of the benefits that come with producing original […]

If Tom Sawyer had been a content marketer, user-generated content and content communities would have taken off long ago. The idea of getting someone else to create your content while you reap additional rewards sounds almost too good to be true. In one form or another, marketers have been finding ways to source content from […]