Category: For Agencies

Does content creation in advertising include subliminal messages? In 1973 the book Subliminal Seduction introduced to the mainstream the idea that brands were using subliminal messages to trick consumers into making decisions and purchasing products. The public was in a state of fear. The Federal Communications Commission held hearings to discuss the legality of subliminal […]

Are you a creative person? If you answered yes to this question, feel free to skip ahead a few paragraphs. If you answered no, we need to have a talk. The reason many people find it difficult to come up with content ideas is they have bought into the myth of creativity – that some […]