Category: For Marketers

The truth is, not all clicks are created equal. Marketing in the modern day means looking beyond the binary of click-through rates and impressions. These stats will tell you that users are seeing and clicking – but it doesn’t tell you more than that. It doesn’t tell you what happens after. To truly understand performance, […]

Creating a WordPress website sounds easy—until you actually start. Choosing the right theme, customizing layouts, ensuring mobile responsiveness, optimizing for SEO, and maintaining performance quickly turn into a time-consuming, technical nightmare for many users. In fact, a survey found that 27% of small business owners don’t have a website because they feel it’s too complicated or […]

Maintaining a strong content strategy is key to engaging audiences and staying relevant in a competitive market. Personal branding and trendspotting were once the foundation of many successful content marketing campaigns. However, audiences now seek deeper connections with the content they consume and the brands behind it. Purpose-driven content plays a crucial role in this […]

Let’s talk *long-form* on LinkedIn. We know that posts are a great way to connect with your audience immediately. Yet, could long-form articles be the key to unlocking greater visibility and credibility for your brand on LinkedIn? What would that mean for your content strategy? Users describe LinkedIn posts as having engagement that is a bit of a flash […]

In 2025, true brand resonance will require powerful storytelling. Storytelling in content marketing is the key to forging deeper connections and transforming data into narratives that engage, inform, and inspire action. In fact, marketers often hear messaging about storytelling. It’s almost become a buzzword, much like “value” and “scalable” have become in recent years. However, […]

A recent legal squabble between WordPress and WP Engine has impacted WP Engine customers. As a result, they are unable to update plugins and themes, leading to security concerns. This dispute has sparked conversations about businesses moving away from WordPress. The question is: are people actually leaving WordPress? If so, where are they going? This […]

Think about your SaaS company’s content calendar right now. Are you publishing blog posts hoping they’ll stick? Creating social updates that disappear into the void? Let’s align your content with actual business growth in 2025. I’ve analyzed the content strategies of 50 high-performing SaaS companies. The metrics tell an interesting story: Businesses that plan their […]

Effective budgeting for content marketing is crucial for maximizing ROI. This guide explores cost structures, hidden expenses, and strategies for aligning spending with long-term success. The Importance of Budgeting in Content Marketing A well-planned budget serves as the backbone of a successful content marketing strategy. Without a clear financial plan, brands risk overspending, underutilizing resources, […]

Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]

Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]