Category: For Marketers

A recent legal squabble between WordPress and WP Engine has impacted WP Engine customers. As a result, they are unable to update plugins and themes, leading to security concerns. This dispute has sparked conversations about businesses moving away from WordPress. The question is: are people actually leaving WordPress? If so, where are they going? This […]

Think about your SaaS company’s content calendar right now. Are you publishing blog posts hoping they’ll stick? Creating social updates that disappear into the void? Let’s align your content with actual business growth in 2025. I’ve analyzed the content strategies of 50 high-performing SaaS companies. The metrics tell an interesting story: Businesses that plan their […]

Effective budgeting for content marketing is crucial for maximizing ROI. This guide explores cost structures, hidden expenses, and strategies for aligning spending with long-term success. The Importance of Budgeting in Content Marketing A well-planned budget serves as the backbone of a successful content marketing strategy. Without a clear financial plan, brands risk overspending, underutilizing resources, […]

Information—true or false—is very easy to find these days. This is great, but it also means content marketing managers need to be even more critical of their writing sources. Google has made major updates to its search algorithms in recent years, including multiple core updates and the introduction of AI-driven features like the Search Generative […]

Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]

As a non-Redditor, when someone mentions Reddit, you may hark back to a 2015-ish state of mind. We’re here to tell you that using marketing-related Reddit subreddits as a tool for your content strategy is absolutely worth it. Reddit was (and still is) the forum-style social network to go to for world news, social advice, […]

If scaling content production feels like an uphill battle, you’re not alone. Many marketers struggle with balancing efficiency and quality as their content needs grow. This guide provides actionable insights to help you overcome the most common obstacles and scale your efforts successfully. The Common Roadblocks in Scaling Content Production Successfully scaling content requires addressing […]

Scaling content strategies is critical for meeting growing demands without sacrificing quality. Learn how to leverage workflows, automation, and best practices to future-proof your efforts. Why Scaling Content is a Priority for 2025 In 2025, the demand for high-quality, high-volume content will continue to grow as businesses compete in increasingly crowded markets. To stay ahead, […]

In 2024, marketers navigated a year fraught with complex challenges that disrupted the way teams work and innovate. Burnout became a pervasive issue, fueled by the relentless demands of digital marketing, from staying ahead of algorithm changes to juggling tight deadlines. The rapid rise of AI tools added another layer of pressure, forcing professionals to […]

Thriving in today’s job market requires understanding salary trends, identifying in-demand roles, and assessing the impact of flexibility on hiring decisions. Are you considering a $200K leadership role in tech or a remote healthcare content marketing job? Understanding the job market can make all the difference in your career or hiring strategy. This blog highlights […]