Content Production: Embracing the Power of Technology and Automation
January 7, 2025
For content marketing managers, every second counts. With growing demands for high-quality content at scale, relying solely on manual processes is no longer sustainable. Technology and automation are elevating content production, enabling faster workflows, smarter decision-making, and greater ROI. This guide explains how to harness these tools to streamline production, meet deadlines, and remain competitive. […]
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Content Creation Insights for 2025: What Worked, What Didn’t, and What’s Next
January 2, 2025
The past year taught us a lot about content creation and strategy. Here’s what worked, what we need to revisit, and how to win big in 2025. 📊 Uncovering Trends: What Our Data Revealed Our latest content performance analysis has uncovered valuable insights into traffic, engagement, and the types of content that resonate most with […]
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Understanding Custom Meta Description Limitations with Google Sites
December 31, 2024
Imagine a world where Google—the iconic pioneer of web search—doesn’t allow users to input meta descriptions on their own products. Well, we’re in one. Not long ago, a member of our nDash team helped their spouse build a small, basic website using Google Sites. It’s a no-code web builder that’s easy to use for both […]
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Shoppable Content: Where Customer Connections Drive Retail Innovation
December 24, 2024
Remember when shopping channels and late-night infomercials were the epitome of instant gratification? You’d be half-paying attention, then—bam!—you’d spot something you just had to have. A quick phone call, a credit card number, and that must-have product was on its way to your home. Fast forward to today—and that same see-it, love-it, buy-it magic has gone […]
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Can Freelancers Capture Your Company’s POV in Content That Isn’t Strictly About Your Company?
December 17, 2024
As companies expand their thought leadership, they face a pivotal question: Can freelancers authentically capture a brand’s voice, even when the topic isn’t strictly about the company? Semrush reports that 69% of small business owners and marketers create their own content, while 17% employ in-house writers and 14% collaborate with freelancers. With the right approach, content […]
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Building Trust Through Content Creation and Personalized Sales Strategies
December 12, 2024
The modern sales professional faces a dual challenge: maintaining authenticity while leveraging cutting-edge technology to meet client needs. How can content creation help bridge the gap between these priorities? For Mark Owens, a Strategic Account Manager, the answer lies in mastering the human element. This involves building trust, fostering authentic relationships, and adapting to new technologies. […]
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How AI Should (and Shouldn’t) Influence Your Keyword Strategy
December 10, 2024
Content marketing managers are rethinking keyword selection strategies. Particular focus is on how to stand out amidst the heavy saturation of AI-generated content in search results. Does AI Change Which Keywords You Should Target? AI’s impact on search algorithms and user behavior is undeniable. Marketers are now reworking their keyword strategies to navigate this reality. […]
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Consumer Demand for AI Transparency in Content Marketing
December 5, 2024
AI usage transparency in digital marketing has become crucial for building trust with consumers. Consumers now demand consistent ethics and authenticity from a brand. To enhance long-term results, brands need to emphasize this approach over hype-driven tactics. The Pivot Towards Ethical AI Content Practices With the increase in AI-generated content, consumers now have very strong […]
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Vetting Sources: Containing the Spread of Misinformation in AI-Generated Content
December 3, 2024
As content creators or content marketing managers, your role is crucial in eliminating the spread of misinformation in AI-generated content. Your efforts in vetting sources can significantly reduce the risk of inaccuracies or fabricated information. The Rise of AI in Content Creation AI gives brands the capability to create content at an incredibly rapid rate. […]
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Generative AI and Employment: What Content Marketing Managers Need to Know
November 28, 2024
For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]
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