Category: For Marketers

As a content marketer, you understand the critical role of producing compelling and impactful content to draw and retain customers. However, the tone of voice influences your audience’s response. In B2B content marketing, selecting the appropriate tone of voice is crucial. It helps establish trust, expertise, and authority with your business clients. Carefully choosing your […]

What is a marketplace economy? This guide uncovers what factors gave way to this, how to build one that works and other key takeaways. Disruptions force changes to sales models and give way to the marketplace economy Not too many years ago, sales cycles could last weeks, months, or even years, especially in industries like […]

After a long few long years, in-person events are finally making a comeback. This opens up many new opportunities for content marketers to provide unique customer experiences and reach new audiences. In-Person Events: The Power of Face-to-Face Why Marketers Should Take Notice In-person events were right at the top of the list of content types […]

Each year, we bring a lineup of the best content marketing events. This year doesn’t disappoint as there’s a mix of in-person, hybrid, and virtual content creation and marketing events. Top Content Marketing Events for 2023 In-Person Content Marketing Events LeadsCon 2023 When: March 13 – 15 Where: MGM Grand, Las Vegas, NV Host: Access […]

The Demand for Content Has Exploded Over 70% of content marketers surveyed by the Content Marketing Institute rated content marketing as “more important” during the past year. Content marketing in the form of blog posts is a huge part of a strategy. Second only to their organization’s website (90%), marketers (78%) reported that their blog played […]

Using AI in Copywriting We’ve been reading a lot about using AI for copywriting on social media and blogs. The debate continues to ensue – is it possible to do this? And, if so, how? After conducting independent experiments, our findings show that AI writing tools are good for some things during the “prep work” […]

Every business needs freelance writers—wordsmiths that can sell your business with their skills. But if you haven’t needed to hire a writer until now, you’re probably wondering, “What should I expect?” and “How can I tell a good writer from a bad one?” Dos: Finding and Hiring Freelance Writers There are plenty of websites and […]

With a looming recession on the horizon, many employers are turning to “quiet hiring” to cut costs in the new year. But in the age of the quiet quitter and younger generations’ push for greater work-life balance, is quiet hiring really the answer? What is Quiet Hiring? Simply put, quiet hiring is when an employer […]

Every business needs a clear financial direction. This is where professional accounting services come into play. When running a business, there is a lot to keep track of. From marketing to operations and staffing, the duties can be overwhelming. All this can consume your time, leaving the financial health of your business unmonitored. Benefits of […]

Educational Financial Content: Bringing Value To Your Customers Using Freelance Writers Personal finance is a complex topic that generates a lot of questions. Generations who might have turned to family members or their personal banker for answers in the past are instead using search engines to learn how to save for retirement, find a great […]