Category: For Marketers

Creating content that outpaces the competition takes a multi-faceted approach. In fact, the definition of the word ‘content’ continues to expand. That’s where multimedia content comes into play. What started as a handful of companies using blogs to share their expertise has now grown to include an entire content development strategy. That can include insightful […]

Creating great content takes more than a knack for finding the right words. There’s an art when you create content that resonates with the right audiences, draws traffic, and drives conversions. Here’s a hint–this isn’t another exhaustive ‘complete guide to” post. With over six million new pieces of content published daily, there’s no room left for […]

Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches are wrong – but ignoring one content type in favor […]

The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create. There are two things you must understand before diving into […]

With user behaviors changing so rapidly over the past two years and the need for companies to figure out to pivot and adapt, the content marketing landscape has never looked so different. We live in a digital-first society whereby audiences engage with more content than ever before, making a final buying decision. Consider the 2021 […]

Trends are changing rapidly in the digital space. Identifying technologies B2B marketers should use for managing their content marketing is challenging. No one can know “for sure” how customer behaviors OR technologies could change. For example, Gartner’s research states that 44% of millennials prefer not to work with sales reps in the B2B space. In […]

Content marketing aims to attract your target audience and retain them. You can achieve that by creating and curating content that provides them with value. That value could be solutions to their pain points, answers to their questions, providing comparisons, and more. Content marketing helps make your brand “findable” in a sea of information. You […]

While only 29.5% of marketers use stock images regularly in their strategies, 48.2% of all marketing content contains visuals. Those same statistics reveal that 52% of content marketers feel visual content is essential to their content strategy. What does that mean for your brand and its content strategy? Let’s check that out – this guide dives […]

As a business leader, you must distinguish your brand to thrive in a competitive market. Investing in video marketing is an excellent place to start. It helps you build brand awareness and connect with customers. What is Video Marketing? Video marketing involves adding videos to your marketing content campaigns to promote your brand’s products or […]

Do you have an archive filled with years of old blog content? Have you wondered if it’s better to delete it or leave it as it is? The answer is actually – neither. What if I told you that it’s possible to increase traffic to your site using your existing content? What does this mean? […]