Category: For Marketers

Let’s set the scene. The content machine is hungry, and you need to feed it with a 1,500-word blog post with lots of SEO juice. Or you need a killer abandoned cart email sequence written by an e-commerce expert. Or your agency needs to update the About Us page, but nobody on staff has the […]

Content marketing is three times more efficient than traditional lead generation strategies. And, in 2022, you can ask almost any marketing professional out there–92% say that content is a valuable asset. With all the positive feelings surrounding content marketing, why are some businesses still struggling to see results? Success with content marketing comes down to […]

Business owners are constantly seeking ways to maximize their time and money. Outsourcing work is a great way to free up more time, get more done, or just take a break. Technology advancements have made it an important part of any business model to maintain an online image to gain and retain new customers. That […]

When it comes to creating content that inspires action and gets results, customer case studies check all the boxes. Case studies detail how your company solved a specific problem. Also, it focuses on actions taken to demonstrate expertise rather than simply sharing knowledge. A case study brings two powerful elements together–demonstrated expertise and storytelling. While blogs contain […]

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said… How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to work with you on terms that make professional sense for […]

We’re all social creatures, each with a deep-rooted evolutionary need to find consistency. From our morning routines to a typical day at the office, we build our lives around patterns of sameness. Consistency gives us predictability. And it lets us know what we can count on and allows us to build trust. What does this […]

Creating content that outpaces the competition takes a multi-faceted approach. In fact, the definition of the word ‘content’ continues to expand. That’s where multimedia content comes into play. What started as a handful of companies using blogs to share their expertise has now grown to include an entire content development strategy. That can include insightful […]

Creating great content takes more than a knack for finding the right words. There’s an art when you create content that resonates with the right audiences, draws traffic, and drives conversions. Here’s a hint–this isn’t another exhaustive ‘complete guide to” post. With over six million new pieces of content published daily, there’s no room left for […]

Whether creating assets in-house or using content creation services, focusing on multiple content types is critical. While some marketers prefer focusing on YouTube or Tiktok videos, others might want to build thought leadership on blogs or spotlight customers in case studies. None of those approaches are wrong – but ignoring one content type in favor […]

The content creation process is challenging. That’s especially true if you don’t have a content strategy or editorial calendar. According to Content Marketing Institute’s research, 73% of organizations have a documented content marketing strategy. Content strategies help you identify the content you want to create. There are two things you must understand before diving into […]