Leveraging Google Suggest for Content Generation
May 10, 2021
Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? When you start typing a […]
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4 Reasons to Hire Freelance Case Study Writers
May 5, 2021
Editor’s Note: This post, “4 Reasons to Hire Freelance Case Study Writers,” was written by nDash community member Amy Hooker Kidd. There’s no denying that a well-crafted case study is a persuasive sales tool for your organization, capable of helping turn prospects into customers. So why aren’t companies doing more of them? In many businesses, […]
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Build Long-Lasting Relationships with Freelancers
May 3, 2021
This is Part Two of a two-part series. The first part discussed how freelancers could build relationships with marketing managers and editors. This article will focus on what marketing managers and editors can do to establish trust with reliable freelancers. Some editors may think of freelancers as temporary talent whom they only use when their […]
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Why Your Company Needs a Content Strategy
April 27, 2021
A common misconception is that a content strategy is only for large corporations or organizations. However, that isn’t the case. One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Because these challenges are constantly in flux, you must have a strategy to stay on track. Content strategies […]
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Editorial Calendar vs. Content Strategy
April 16, 2021
It isn’t uncommon for marketers to believe a content calendar and an editorial calendar are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between a Content Calendar and Editorial Calendar The best way to define the difference between the two is to remember that your editorial calendar is part […]
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5 Ways to Invest in Content Creation
April 13, 2021
The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. While Pulizzi stepped down from the organization he founded in 2018, the company is still doing strong. In addition to providing information on content creation and marketing best practices, […]
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Building Relationships Between Brands and Freelancers
April 8, 2021
The relationship between freelancers and marketing managers or editors is a symbiotic one. Freelancers rely on dependable editors to ensure they have clear guidelines and a regular income source. Editors need reliable freelancers who can deliver content they’re expecting by the deadlines they’ve set. What’s more, the more established the relationship, the more likely both […]
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10 SEO Priorities for 2021 and Beyond
March 25, 2021
Editor’s Note: This post, 10 SEO Priorities for 2021 and Beyond, was written by nDash community member Suman Sridhar. From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers […]
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Ready to Work With Freelance Writers?
March 22, 2021
Editor’s Note: This post, “Ready to Work With Freelance Writers?” was written by nDash freelance writer Alicia Bones. To learn more about Alicia — and to have her write for your brand — check out her nDash profile. ****** If your company has never worked with a freelance writer before, you might worry that only […]
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Optimize Your Google My Business Profile
March 16, 2021
Google My Business (GMB) is the platform that displays your business’s information in Google’s search results and Google Maps. Those that aren’t using it could be missing out on a lot of engagement. GMB is among the easiest ways to increase the visibility of your business and connect with potential customers. A recent survey by […]
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