Category: For Marketers

We talk a lot about the importance of a content community—that group of in-house writers, freelancers, and influencers that makes your content creation process much smoother. But if there’s one thing we’ve learned from nDash customers, it’s that crafting the perfect content community isn’t something you can do overnight. When you’re starting as a small (or even […]

Although we’d love to take credit for originating the concept of a Content Community, the truth is that brands have been successfully leveraging this approach for years. As part of our latest blog series — “Content Community Pioneers,” — we’ll be highlighting a few of those brands and examining how they’ve been able to build […]

I’ve never been much of a numbers guy. In the world of content marketing, the actual content creation part has always been the most interesting to me. But as much as I prefer writing to number crunching, I appreciate the importance of tracking the ROI of content teams and proving growth. I’m starting to see […]

As a child, storytelling time was always one of my favorite parts of the school day.  Stories allowed you to travel to a place that can be new and exciting. As we become adults, this concept does not change. As marketing and communications experts, we need to learn to tap into that excitement when promoting […]

It is the season of the listicle. A few weeks from now, half of all infosec blogs are going to feature an article called something like “10 of the Biggest Hacks and Mistakes in Information Security for 2018.” (The other half are going to have a blog called “Top 10 Information Security Predictions for 2019.”) […]

If your goal is to secure high rankings on search engine result pages (SERPs), then you need to create content. And a lot of it! When we say you need a lot of content, that’s exactly what we mean. According to Infographic World, a company that excels in infographic marketing, certain 2017 studies revealed publishing […]

Hi there. My name is Michael Brown, I’m the CEO of nDash, and I may or may not have actually written this post myself. It may have been ghostwritten by someone else. Every CEO wants needs to be seen as a thought leader in their respective field, and publishing content is the best way to […]

The fastest way for a speaker to lose my attention is to compare people to goldfish. But what does that have to do with written content? At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. A full second slower than […]

The cost of content creation is not something to take lightly, as it can easily derail even the most sophisticated and well-planned content marketing strategy. Pay too much for freelance work, and you’ll be unable to achieve what you’ve set out to accomplish. Pay too little, and you’ll have a hard time keeping freelance writers engaged. Unfortunately, […]

“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” – Russ Cargill, The Simpsons Movie  When it comes to building your content community, it’s easy […]