Category: For Marketers

Word of mouth has always been the holy grail of marketing. And in the digital world, word of mouth often takes the form of user-generated content. When customers are creating this type of content—sharing posts on social media, leaving product reviews, and making videos about your products and services—your brand message starts to spread online. […]

When thinking about content communities, their history of best practices is often repeatable. Here are three main takeaways from this post: #1. Our category of content community — like all examples of brand category creation — isn’t really new at all. It’s just been given a modern twist. #2. The concept of content communities actually […]

What a month it’s been! A few weeks back (at HubSpot’s INBOUND conference), we announced the launch of nDash for Internal Teams, which opened up our platform to brands that manage most of their content internally. Today we’re excited to make yet another HubSpot-related announcement: nDash is now an official HubSpot Connect partner. You can […]

What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s […]

Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]

There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. What does this have to do with content marketing on a budget? I’ll explain: Even […]

A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel for testing new ideas. Twitter Moments are excellent for adding a creative element to your content marketing strategy without spending much time or resources. You’ve probably seen Twitter Moments. They: are the […]

With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall and mark your calendars for the upcoming content marketing events! Content Marketing World  When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all […]

Using bots to help convert more clients is a daunting prospect for some marketers. Mainly because the idea of writing content for chatbots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook Messenger, Drift, and similar applications. Marketers use Facebook Messenger more […]

The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose can no longer be used for any other purpose without the […]