Category: For Marketers

In case you haven’t noticed, content marketing is huge. Every 60 seconds, roughly 500,000 Tweets send, over three million Facebook status updates post, and close to 500 hours of video appear on YouTube. With so much content being uploaded every single second to the web, it’s tough for businesses to maintain a competitive edge. Much […]

It’s often quite an uphill battle for startups to capture buyers’ attention in the crowded marketplace, drive high-quality traffic to their websites, and convert visitors into buyers. More and more successful brands, including startups and small businesses, are using content creation to generate leads and convert sales. What can you do to get in front […]

HubSpot Diamond Agency Partner sure has a nice ring to it, doesn’t it? Are you a new or aspiring HubSpot agency? Then, you might assume the Diamond tier, the highest agency partner tier offered, is only for large agencies. In fact, there are HubSpot agencies that succeed with very small internal teams. How do they […]

It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]

Content is becoming an integral part of a marketing strategy over the past years, and more brands are eager to explore how they can make the most of it. Content marketing has started evolving into a powerful machine for awareness, engagement, and lead generation. As content marketing matures, more companies understand its potential. What makes […]

Unless you’ve been taking a break from social media lately, posts about the EU’s General Data Protection Regulation (GDPR) have probably been blowing up your news feed (now that the clock is ticking for the May 25 implementation date). While EU businesses and enterprise-level organizations around the globe have had this legislation on their radar […]

What’s the current state of B2B content marketing? That’s what the Content Marketing Institute set out to discover in their B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America report. Sponsored by Brightcove and put together with help from MarketingProfs, the annual survey (870 respondents) delves deep into what’s happening in the world of B2B […]

More than ever, consumers seek authentic brands with a clear mission, voice, and tone. Strategically developing these features is vital to reaching and connecting with your audience. Every brand has a unique story and way of communicating that can be honed and practiced over time. Here are a few steps to help your brand find an […]

Are your blogs boring your readers? This is a problem across most industries. Let’s dive into the traits of unpopular business blogs. But first, a little backstory: I was always unpopular in school. You know the type… The last kid picked for team sports in the gym… The odd kid who brought nuts for lunch […]

Editor’s note: We originally wrote and published this post, “Why Your Story is a Valuable Marketing Asset,” for Marketo on 4/11/18.  By now, you must have seen the viral Marketing Technology Landscape Supergraphic, right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And […]