Category: For Marketers

The ability to listen to and iterate on customer feedback is critical to any B2B software company. At the end of 2017, we launched our first feedback survey. And one of the most commonly requested features from our customers was a content calendar. One that helps customers identify gaps in their publishing cadence. And enables […]

Are you a solo-marketers who needs help building a content calendar? You’re not alone! If your day looks anything like mine, “content” covers a lot of different projects and tasks at work. Content marketing at technology companies usually includes some combination of writing blog posts and longer-form content. That could be whitepapers, posting on LinkedIn […]

When Henry David Thoreau was working on his first novel, he moved to a small cabin on Walden Pond in Massachusetts. His reflection on the two years spent at this cabin became the famous work, Walden. That is the idea most people have of writers – the isolated genius toiling away in some far-off shack […]

Internet branding guru Larry Kim says that great content ideas often hide at the crossroads between what a brand does or offers and what the target audience is interested in. Strong blog ideation involves finding that intersection and figuring out how to create content around it. Asking questions such as “What does yarn have to […]

Wordsmiths and creatives alike, the first instincts of writers and marketers don’t typically gravitate toward data. One of the biggest content marketing mistakes is to create, publish, and promote content without thinking much about audience analytics or the performance of previous content. The real gift of digital content marketing is that it is 100% measurable. […]

When it comes to content marketing, there’s always lots of information floating around…most of it contradictory. One expert says this; another says that it is any wonder marketers feel perpetually lost in the weeds. In this post, we’re giving you the facts and nothing but the facts. These statistics are going to help you paint […]

Content marketing is a long game—it requires consistent effort in creating and promoting high-quality content to generate the intended results. Can you achieve this goal if you outsource content? Read on. If you find the task of producing a large amount of content daunting, you’re not alone. Thankfully, you don’t have to do it alone, […]

There’s no doubt that content creation is an effective long-term strategy for generating high-quality leads, building trust with an audience, converting prospects into buyers, and cultivating loyalty with existing customers. However, your content marketing strategy is only as good as how appealing and relevant the content is to your ideal customers. After all, if they […]

From Star Wars to Stranger Things to Russia, 80s nostalgia is back in a big way. But in the field of information security, the 1980s never ended. The 1980s are when hackers and computer viruses began to gain prominence, when nation-state attackers began to become a serious threat and when many of the security tools […]

You take pride in your work, and you want to get it right. You’ve seen the stats; you know content marketing works and that it’s poised to continue driving engagement and ROI throughout 2018 and beyond. We’re writing this post to help you ramp up your strategy (or start one if you’re new to this) […]