Category: For Marketers

It doesn’t matter if you’re an accomplished digital marketing influencer or have been running a content marketing practice for years. There are many errors you can make which will make you (and your agency, or even your brand) look like amateurs. Many digital marketing mistakes can be corrected, though. After reading this article, we hope […]

Like many other organizations, your company is likely developing a digital marketing strategy that includes content. Content is the foundation of successful campaigns and should be used to form a comprehensive plan. Considering this, organizations need to consistently create material that entertains and informs audiences. Before diving in, it’s important to know how content fits […]

As a content manager and long-time technology writer and editor, I’ve spent just about my entire career so far communicating to an IT audience. These IT professionals really just want what we all want, whether at work or not: useful, readable content. Whether it’s blog posts or podcasts, white papers, or videos, every piece of […]

When it comes to digital marketing, the written content is only one piece of the equation. In fact, according to Social Media Examiner, 37 percent of marketers state that visual marketing was the most important form of content for their business, second to only blogging (38%). There’s just one problem, finding appropriate stock photo images […]

nDash was founded on a simple premise: that great content starts with great content ideas. And without enough quality ideas on the table, even the most ambitious marketing departments will see their content operation grind to a standstill. This notion is well-understood by companies that have signed up to nDash, as they receive a steady […]

As most marketers know, adding automation to a bad marketing pipeline isn’t going to magically improve it. The same goes for adding freelancers to your content marketing strategy. The use of freelance writers has exploded in the last few years. According to Content Marketing Institute, 47% of organizations now outsource content creation. However, not all […]

Cliches are one of the most hated phrases of language found in all types of writing, from the great American novel to the simplest marketing blog post. Editors, writers, and readers cringe at the sight of overused phrases. But even though writers shouldn’t use trite phrases to meet their word count or make up for […]

Is it really necessary to snap chats and get ‘grams for business growth? The social media platform possibilities are endless, and while we’d love nothing more than to present you with a hard and fast rule, the answer is that it entirely depends on your business and your goals. We’ll help you figure that out, […]

Every great piece of content started as a great content idea. Ergo, the more ideas you have, the more likely you are to produce a steady stream of content. It’s not rocket science, but it is somewhat surprising that most marketing organizations haven’t placed a greater emphasis on content idea generation. Think of all the […]

Editor’s Note: This post, 5 Innovative Content Marketing Tech Trends, is by nDash community member Molly McHugh, a former web developer turned freelance writer. To learn more about Molly, or to have her write for your brand, check out her nDash profile page.  You’re brilliant at content strategy. You know the latest SEO techniques, and […]