Category: For Marketers

A hard truth for B2B marketers: The most knowledgeable tradespeople aren’t likely to be the best content writers. Of course, there are exceptions. But it’s generally unlikely that one of the best HVAC techs in a company is also going to be the best person to write a 750-word glowing review of the value of […]

Every great piece of content started as a great idea. And without a steady stream of great ideas, it’s literally impossible to publish great content on a consistent basis. This principle is well-established in the field of journalism, hence why so many publications solicit pitches from freelance writers. But what about brand journalism? Don’t companies […]

By nearly all accounts, the number of digital marketing agencies entering the market continues to grow by leaps and bounds. However, the percentage of agencies offering a full suite of services appears to be declining. Instead of performing tactical work (content, design, SEO, etc.), a large number of agencies are shifting towards a strategy-only model. […]

Editor’s Note: This post, Why Every B2B Company Needs a Content Distribution Strategy, is by Jonathan Crowl. Jonathan pitched the idea to us in the nDash platform. If you’re interested in learning more about Jonathan (or want to get him to create content for your brand), check out his nDash profile.  **** Years ago, it […]

Editor’s Note: The following guest post on content creation success comes from Patti Pondar. She’s one of the most successful content creators in the nDash community. Enjoy! There’s a lot of information out there about what content writers can do to ensure success on nDash. While I appreciate the advice, it obscures a very important […]

Editor’s Note: This post was written by Patti Pondar, one of nDash’s top content writers, who we successfully convinced to write for us. She’s available for hire on the nDash platform.  Content writers are a dime a dozen these days. Many of them work hour after hour to churn out copy for less than a penny […]

You have great content – now it’s time to share it on social media. What does this mean – exactly? As social media marketing has become essential for nearly every business, the role of having a specific employee designated as a social media marketer is growing to be commonplace. For many entry-level professionals looking to […]

This post, Content Creation Helps Prospective Audiences Choose You, was written by nDash CEO Mike Brown and was originally published on the Clutch.co blog. Business is largely defined by competition. You compete on features and price. And you compete for territories and market share. You also compete for customers. Before that can happen, however, you […]

Take a moment today and leave the office. Go sit on a park bench or in the middle of the mall, and just take a look around you. Notice how many people are glued to their mobiles? On second thought, you could probably even just look around your office for this exercise. What does this […]

Have you ever noticed the hidden visuals inside some of the world’s most preeminent logos? Once you see them, they can never be unseen. You’ll notice them every time you look at the logo. In a sense, the same is true for your brand and its content creation process. Once you’ve immersed yourself in the […]