Category: For Marketers

You come into the office, check a few emails, and then your head is down, creating content for the next 7 hours, free of all distractions.  It doesn’t sound like a typical day, does it? It probably doesn’t sound like a particularly fun day, either. What does this have to do with learning how to […]

What do the best entrepreneurs and the best content marketers have in common? They come up with a lot of bad ideas in the content creation process. George Steinbrenner bankrupted a small basketball team before successfully managing the New York Yankees for 37 years. Arianna Huffington, the owner of The Huffington Post, had her second […]

Market research is often thought of as a way to collect data to improve internal processes. Organizations typically use market research to answer the following questions: “How do our customers rate our customer service?” “Why do our customers choose our product or service?” “How likely are our customers to recommend our company?” This type of […]

Think of all the professions that require anonymity. The list is pretty short: CIA agent, the Phantom Chef, and…um…escorts, I suppose. That’s basically it. For all other professions, especially if you’re a freelance writer, anonymity just gets in the way. In my brief career, I’ve yet to hear someone utter the phrase, “I really just […]

Many in the B2B world believe that it’s nearly impossible to measure the success of a content marketing campaign. This is a common misconception that needs to end now. When it is time for your marketing presentation, and you have to explain exactly why your company is investing in content marketing (or should be investing […]

This guest post, Blogging Tactics for Why your Blog Needs More Than One Writer, is from Matt Volpi. Matt is a writer, marketing consultant, and member of the nDash Content Community. You wouldn’t expect The New York Times or The Huffington Post to only feature articles from one writer, would you? Publications like these clearly […]

A highly-skilled freelance writer is a terrific asset to your business. The writer’s skills can give your organization a professional polish, and your marketing materials will have “conversion” written all over them. But now comes the hard part. How do you actually find the ideal writer for the job? There are many factors to consider. Thankfully […]

Imagine what it was like 15 years ago trying to strike out on your own. Just getting a home office set up would break the banks of most who are freelance writing today. Printers, fax machines, an extra phone line for dial-up? Then, how would they even find clients? The want-ads? Nowadays, all most freelancer […]

“I wanted to be the writer, the hero who does (and therefore must know) it all.” – Melanie LoBue (that’s me, the person writing this post, Freelance Writers are Very Valuable to Companies.) In retrospect, this was dumb. Here’s my story and what I learned: I was hired as a content writer for a massive global […]

Where does your content come from? A lone contributor? A small team? Is it – gasp! – outsourced? The best answer you could have given would have been: “Our entire organization produces content.” That’s where content creation comes into play. Some brands get it. They’re fully aware of the benefits that come with producing original […]