Category: For Marketers

Calling all content marketing managers! Does this issue sound familiar? Do you need help generating content ideas that result in quality leads? You’ve gone through the editorial process, have your blog posts SEO-ready, and published tons of quality content on your website. And while it’s flourishing with views, that website traffic doesn’t translate into demos […]

Today, we’re discussing AI in search. It’s a hot topic – one that has the attention of many content marketing managers. Google CEO Sundar Pichai addresses AI’s impact on search traffic, claiming it enhances engagement and click-through rates. Background on AI in Search AI has transformed how search engines operate, with Google leading the charge by […]

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

Content marketing integration within GTM (Go-to-Market) teams is a must for maximizing the impact of marketing efforts. Effective cross-functional collaboration and strategic alignment across departments can bridge the content gap, ensuring cohesive and comprehensive initiatives that drive business success. Key Takeaways Integrate content marketing across all GTM functions for maximum impact. Effective cross-functional communication is […]

Content marketing conferences offer a wealth of knowledge and the latest trends, giving you a chance to stay ahead of the curve. Attending these events can also open doors to valuable connections within the industry. This guide provides a curated list of key content marketing conferences in 2024. Because we’re already in the month of […]

If you’ve recently found yourself playing a “spin the wheel” game to get a discount on shampoo, you understand the massive shifts in marketing tactics over the past two and a half decades. These days, content distribution channels evolve at a breakneck pace. For years, SEO was the only game in town – or at […]

Microsoft’s VASA-1 is a groundbreaking AI tool that animates static images into realistic talking head videos using just a photo and an audio clip. Understanding VASA-1 Imagine creating a hyper-realistic talking head video from just a photo and an audio clip. Sounds a little creepy, right? That’s now possible with Microsoft’s VASA-1, an AI tool poised […]

The robots.txt file, created in 1994 as part of the Robots Exclusion Protocol (REP), governs the behavior of web crawlers on the Internet. However, increasing changes in AI and web governance are reshaping the understanding and implementation of robots.txt. The Birth of robots.txt Robots.txt tells web crawlers which URLs they can and cannot access on […]