Category: For Marketers

With the rise of AI, particularly ChatGPT, many are questioning whether it poses a greater threat to search engines or content creation. AI in Search Engines and Content Creation AI’s integration into search engines and content creation tools has significantly reshaped these fields. By examining how AI enhances search accuracy and boosts content productivity, we […]

From Fall 2022 to Spring 2024, AI has rapidly transformed various sectors. This blog highlights key AI trends in adoption, usage, and attitudes, offering valuable insights for content marketing managers. The data outlined in this post is gleaned from reports by McKinsey & Company and Wynter: The state of AI in 2022—and a half decade […]

Did you know websites with a little extra code (schema markup) can jump four spots higher in search results on average? Leveraging AI-friendly schema can give you a significant edge in digital marketing. This guide explores how to use schema, with nDash.com as a practical example, to boost your website’s performance. Understanding AI-Friendly Schema Markup […]

The rise of AI is shaking up content marketing, forcing a rethink of traditional strategies. This blog looks at the key trends AI is driving, exploring its impact on SEO, content quality, and audience engagement. We’ll also analyze how to leverage AI to enhance content marketing strategies. While AI brings its own set of advantages, […]

It’s no mystery that businesses are increasingly reliant on high-quality content to engage their audience, drive traffic, and build brand authority. This has led to a rise in demand for skilled freelance copywriters who can deliver compelling content. When it comes to sourcing these professionals, LinkedIn and nDash are two popular platforms that come to […]

Calling all content marketing managers! Does this issue sound familiar? Do you need help generating content ideas that result in quality leads? You’ve gone through the editorial process, have your blog posts SEO-ready, and published tons of quality content on your website. And while it’s flourishing with views, that website traffic doesn’t translate into demos […]

Today, we’re discussing AI in search. It’s a hot topic – one that has the attention of many content marketing managers. Google CEO Sundar Pichai addresses AI’s impact on search traffic, claiming it enhances engagement and click-through rates. Background on AI in Search AI has transformed how search engines operate, with Google leading the charge by […]

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]