Category: For Marketers

In the upper echelons of competition, those that experience sustained success are often those that are keenly aware of the strategies and tactics of their opponents.  Before a professional or high-level amateur sports team takes the field, the ice, or the court to take on their opponent, advanced scouting staff have already researched and reviewed […]

This guest post, “7 Things Your Freelance Writer Wishes You Knew,” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. In the reality show Married at First Sight, couples meet at the altar – really meet, for the first time ever. It’s a world where “I do’s” come before […]

I remember in the early 2000s when my dad read about a movie rental company that sent you a disc in the mail. You could get as many as four discs at a time, and when you were done, you would send a disc back to get a new one. But what does this have […]

Training a new employee is typically a fairly in-depth process. The idea is to minimize the time it takes to train while still providing adequate information for the new employee to hit the ground running and be effective as soon as possible. The same is true (maybe even more so) for content and freelance writer. […]

How do you know if all that content you’ve been producing is driving tangible results? Are you helping your audience to become more informed about your industry? And, are customers now more aware of your brand and products?  How do you know?  How can you be sure your content marketing efforts are engaging your audience? […]

It can be easy to discuss and write about things that interest us.  For content creation marketers, some companies and industries lend themselves more fluidly to producing content that is fun or simple to create.  Yet, there are plenty of other industries that creating content for may seem like a tall task.  When faced with […]

Imagine that you’re watching The Voice, and it’s one of those early-season episodes where they field the initial candidates. One by one, the contestants come to the stage, ready to show the judges what they’ve got. But instead of singing a few notes of Adele (and it’s almost always Adele), they read their resumes. Not […]

You’ve got a great idea for a product or service. You have a well-crafted business plan. You might even have – gasp! – a round of funding from a venture capitalist. You also have people, but if they’re not the right type, your startup is probably going to fail in spite of all other factors. […]

“You can talk the talk, but can you walk the walk?” That’s a question many freelance writers ask themselves. A challenge made by many movie-tough guys and many a job interviewer. While the former group usually finds out in some epic fight, competition, or dance-off, the job interviewer is left with only one way to […]

“Stick a fork in it. Guest blogging is done.”… “Marriage isn’t for you.” … “Is PR dead?” …“Birth control makes women unattractive and crazy. Got your attention yet? And what does this have to do with content creation? These article headlines created a stir among readers when they were published, primarily because they reveal a crystal clear point of […]