Category: For Marketers

If Tom Sawyer had been a content marketer, user-generated content and content communities would have taken off long ago. The idea of getting someone else to create your content while you reap additional rewards sounds almost too good to be true. In one form or another, marketers have been finding ways to source content from […]

The way companies approach content creation is changing. With the growth of freelancers and the gig economy, marketers can find more opportunities in outsourcing content marketing than ever before. Freelancers are no longer looked to for cheap, low-quality content; they’re becoming an important part of the marketing department. We built the nDash Content Community platform […]

“I can’t afford content right now.” We hear this a lot. We understand. When you start to look at the costs of content creation on a regular basis, the numbers can seem a bit daunting. It isn’t cheap. At the same time, the ROI of content marketing is substantial, which I’m about to show you […]

The concept of influencer marketing is nothing new. Despite the fact that it has been around since the mid-20th century, the past decade has seen it evolve dramatically and become more potent than ever. In fact, “81 percent of marketers who have used influencer marketing judged it be effective.” This is largely due to the […]

If you were asked to describe a content writer or content creation marketer in a word, you might use words like creative, imaginative, or artistic. Words to describe a market researcher, however, may look rational, factual, or logical. Although seemingly opposite, the blend of research-driven content has proven to pay continual beneficial dividends for businesses. […]

Let’s talk about money. Specifically, the money you’re spending on content marketing. Are you paying too much for content creation? Too little? Are you not paying anything at all? Maybe you’re just getting started or have been producing content regularly for years. Regardless, at some point, you have asked (or are still asking), “Exactly what […]

Painters have paint. Sculptors have clay. Writers just have ideas. But what does that have to do with personas and keyword research if you want to generate blog ideas? For content marketers or anyone creating written content, having the tools ahead of time is key to creating something worth reading. In our post on the […]

In the upper echelons of competition, those that experience sustained success are often those that are keenly aware of the strategies and tactics of their opponents.  Before a professional or high-level amateur sports team takes the field, the ice, or the court to take on their opponent, advanced scouting staff have already researched and reviewed […]

This guest post, “7 Things Your Freelance Writer Wishes You Knew,” is from Patti Podnar, a writer, content strategist, and member of the nDash Content Community. In the reality show Married at First Sight, couples meet at the altar – really meet, for the first time ever. It’s a world where “I do’s” come before […]

I remember in the early 2000s when my dad read about a movie rental company that sent you a disc in the mail. You could get as many as four discs at a time, and when you were done, you would send a disc back to get a new one. But what does this have […]