Category: For Marketers

The robots.txt file, created in 1994 as part of the Robots Exclusion Protocol (REP), governs the behavior of web crawlers on the Internet. However, increasing changes in AI and web governance are reshaping the understanding and implementation of robots.txt. The Birth of robots.txt Robots.txt tells web crawlers which URLs they can and cannot access on […]

Have you ever started reading a blog post only to find yourself getting lost in a maze of keywords? You click through, hoping for insights, but end up frustrated and confused. This SEO-stuffed content might rank high in search results, but it fails to grab readers’ attention or leave a lasting impression. Many content marketers […]

Marketers today are drowning in data. Every interaction, click, and purchase generates tons of information that can be overwhelming to analyze. But what if there was a way to unlock the hidden insights buried within this data? Enter Artificial Intelligence (AI). The AI market is booming, expected to surge from nearly $100 billion to almost $2 […]

Nearly 70% of people start their online journey with a search engine. But how can you get them to find your website? The answer is E-E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness. By focusing on E-E-A-T in your content marketing, you can attract more organic traffic. Understanding E-E-A-T in SEO Content Marketing As of January […]

Are you struggling to cut through the noise? The answer lies in content marketing and SEO. This blog provides valuable insights into consumer behavior, content trends, and effective strategies used by successful businesses. By leveraging the power of data, you can craft a content marketing strategy that resonates with your audience and fuels business growth. […]

Are you ready for the March 2024 Google Core Update? Before we get into that, let’s talk about why it matters. We’ve all been there – finding reliable information online can be a struggle. You click on a stat in a current blog post that leads to another that links to something written ten years […]

Is there such a thing as taking an ethical approach to AI in content creation? The argument isn’t new, but we must think strategically. Why? Because AI isn’t going anywhere. But, there are consequences to using AI to generate content exclusively. On March 4th, we posted about such consequences on LinkedIn: 📢 𝐀𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 […]

If the prophets had declared a coffee chain as the Super Bowl champion in 2024, true Dunkin fans wouldn’t have been surprised. Their unwavering loyalty to Dunkin’ would have made such a prediction seem reasonable, even prophetic. From that seeming paradox and the applause following it, marketers everywhere are drawing inspiration (mingled with a sprinkling […]

The rise of artificial intelligence in marketing unlocks incredible possibilities: personalized experiences, predictive insights, and efficient workflows. However, concerns about privacy, job displacement, and robotic interactions loom large. Navigating this paradox requires harnessing AI’s power while prioritizing transparency, ethical practices, and human connection. The AI Paradox in Marketing The rise of AI in marketing presents […]

As much as I love writing new content for the nDash blog, looking for content refresh opportunities is just as fun. While some view it as something they can push down their to-do list, I prefer a different approach. The Importance of Content Refreshing Did you know that even high-quality content can lose significant organic […]