Category: For Marketers

Is there such a thing as taking an ethical approach to AI in content creation? The argument isn’t new, but we must think strategically. Why? Because AI isn’t going anywhere. But, there are consequences to using AI to generate content exclusively. On March 4th, we posted about such consequences on LinkedIn: 📢 𝐀𝐫𝐞 𝐭𝐡𝐞𝐫𝐞 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧𝐚𝐥 […]

If the prophets had declared a coffee chain as the Super Bowl champion in 2024, true Dunkin fans wouldn’t have been surprised. Their unwavering loyalty to Dunkin’ would have made such a prediction seem reasonable, even prophetic. From that seeming paradox and the applause following it, marketers everywhere are drawing inspiration (mingled with a sprinkling […]

The rise of artificial intelligence in marketing unlocks incredible possibilities: personalized experiences, predictive insights, and efficient workflows. However, concerns about privacy, job displacement, and robotic interactions loom large. Navigating this paradox requires harnessing AI’s power while prioritizing transparency, ethical practices, and human connection. The AI Paradox in Marketing The rise of AI in marketing presents […]

As much as I love writing new content for the nDash blog, looking for content refresh opportunities is just as fun. While some view it as something they can push down their to-do list, I prefer a different approach. The Importance of Content Refreshing Did you know that even high-quality content can lose significant organic […]

Should your blog strategy prioritize AI optimization? Mark Kilens of Drift’s perspective is, “Content marketing is fundamentally changed because of AI.” Let’s dig in a bit about what that means for optimizing. The Rise of AI in Content Optimization Forget staring at a blank page, desperately hoping inspiration will strike. With AI tools like ChatGPT […]

Search Engine Journal released a blog explaining that author bylines aren’t a ranking factor for Google. So, what is? Below, you’ll find these ranking factors and best practices for content creation. High-Quality Content Creation The cornerstone of digital success lies in high-quality content. Learn why content that informs, engages, and adds value is essential for achieving […]

In finance, where truth and trust are prized, your website’s content impacts company success. Strong content is the key. Producing material of this caliber requires expertise and in-depth knowledge of the financial services industry. A proficient freelance finance writer can help build your brand, improve credibility, and create deep connections with your audience through a […]

From drafting articles to generating ideas, check out the impact and challenges of AI in content creation. The Rise of AI in Content Creation AI in content creation continues to grow in popularity, with AI tools generating around 25% of all new digital content. These tools enhance the content creation process, support over 100 languages, and […]

AI-powered marketing platforms can reshape customer engagement and drive business growth by transforming interactions. See how the latest platforms help companies forge stronger bonds with hyper-personalized messaging. The Emergence of AI in Marketing Platforms The first marketing platforms in the 1990s were little more than basic content management systems. They could help marketers manage basic web […]

Influencer marketing is a pivotal aspect of contemporary digital marketing. It revolutionizes brand-audience engagement, merging with content creation to shape authentic, personalized narratives. Understanding Influencer Marketing Influencer marketing, an evolving cornerstone of modern digital marketing strategies, has transformed how brands connect with their audience. This marketing approach taps into the influence of social media stars, […]