Category: For Marketers

Marketers often favor hiring full-time in-house writers for their perceived dedication. However, this approach can lead to challenges such as higher costs and limited flexibility. It also may lack diverse skills and perspectives. Freelance writers offer scalability and specialized expertise. They bring fresh ideas and adapt quickly to varying content needs. This content compares these […]

Discover how your content production agency is positioned to be the crucial link between modern ESG values and the audiences who prioritize environmental, social, and governance impacts above traditional business metrics. How Your Content Production Agency Must Adapt to the New Marketing Era From preserved mosaic ads discovered in a businessman’s house in Pompeii to […]

Content creation is more than just generating material; it’s a craft. When done consistently, it becomes the heartbeat of unforgettable brands. Understanding the Value of Consistency in Branding Brand consistency involves presenting your brand uniformly across all platforms and touchpoints. It ensures your brand remains recognizable, providing a coherent message aligning with your core values […]

There’s been a sense of uncertainty since the chaos of the COVID-19 pandemic. But the last few years have seen B2B marketing investment increase as the world recovers. This shift presents a welcome opportunity for brands. However, the threat of an economic downturn has introduced a newfound sense of fragility into the mix. For companies […]

A niche website is a resource with a narrow focus; it’s both highly specialized and targeted to a relatively small fraction of readers. These sites are valuable to audiences because they delve into the subject matter, deviating from the endless general sites that offer little more than keywords and unsubstantiated promises. We’ll look at both […]

Your newsletter subscribers may initially sign up to learn about your offerings or receive a discount code. One thing holds true — you had their interest at one point. But what if your newsletter content doesn’t grab their attention? You’re missing out on a massive opportunity to connect with your most engaged audience. With Q4 […]

In both sports and business, the undeniable power of teamwork is a well-known secret to success. However, a curious rivalry persists between sales and marketing teams, preventing businesses from reaching their full potential. Uniting them is the key to unlocking maximum revenue potential. These strategies for aligning sales with your content marketing solution will help […]

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we’re featuring top B2B SaaS writers for any content marketing budget. Aimee Pearcy: Freelance Writer and Tech Journalist Aimee is a tech journalist and B2B SaaS freelance writer. She’s worked with several brands, […]

With over 900 million users, LinkedIn has evolved from a mundane professional networking tool into the leading platform for B2B lead generation. Today’s content marketing influencers have tapped into this potential, utilizing LinkedIn for lead generation and as a dynamic platform for content distribution and thought leadership. This article introduces you to the top B2B […]

Imagine being at a silent disco, dancing among strangers, only to discover your headphones are playing a completely different tune. You’d probably feel a bit offbeat and awkward, and that’s exactly how it feels to write for a brand without a freelance writer-friendly style guide.  Thankfully, with a few tweaks, your brand style guide can […]