Category: For Writers

Using bots to help convert more clients is a daunting prospect for some marketers. Mainly because the idea of writing content for chatbots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook Messenger, Drift, and similar applications. Marketers use Facebook Messenger more […]

Editor’s Note: The following blog, “Writer Marketing: Position Yourself as an Expert,” is part two of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field.  As we mentioned in our previous post, brands are looking for someone that is extremely well-versed in a particular industry or topic […]

Editor’s Note: The following blog, “Marketing Yourself as a Writer: How to Create a Killer Bio,” is part one of a four-part series to help freelance writers market themselves more effectively in an increasingly crowded field.  Over the last few years, marketers have placed a huge premium on insight and expertise in their search for […]

Did you know passionate writing is killing your content strategy? Let’s look at why: In a commencement speech at Stanford, Steve Jobs famously said, ”The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” For over a decade, entrepreneurs, writers, and […]

Customers are tired of selling and want to read content that solves their problems. They want more from your business before they purchase from you. It’s why so many customers (57%) complete their own due diligence about your company before they ever even speak to a salesperson, according to CEB Global. So, how do you […]

I’ll admit it. I used to be a sucker for content mills. As a professional writer, content mills offer a variety of benefits that other avenues of securing clients can’t. That includes a large pool of assignments. After a period of several years, though, I quickly began to realize content mills were holding me back […]

Managing your finances as a freelance writer can be a daunting task — a fact I discovered shortly after launching my career at the start of 2017. Writing, your specialty, brings in income. But how you handle your finances is like laying your freelance foundation. “I hate that we say ‘going freelance’ because what you’re […]

Have you ever copied a page URL to share on social media or via a blog and realized that it’s three lines long and completely unwieldy? If you’ve been there, then you know why shortening a link can be so valuable. But that’s only scratching the surface. That’s where implementing URL shorteners come into play. […]

Unless you’ve been living under a rock, which we really can’t blame you for that, you’ve heard all about content marketing by now. In fact, you’ve probably been inundated with content marketing talk over and over again. In the B2C and B2B space, content marketing is one of the most talked about topics around. Marketers […]

Every piece of content has a voice. When we talk about voice and brand identity, we’re talking about the tone and style of your written, spoken, and visual content. For example, this article is informal, friendly, inviting, and helpful. Articles written on Forbes are generally formal, informative, and engaging. Buffalo Wild Wings is irreverent, while […]