User-generated content (UGC) is reshaping how brands build trust, engage audiences, and enhance their digital presence. Check out or latest marketer interview to learn more! Background: The Highlights At the forefront of this movement is Natalia Lavrenenko, UGC Manager and Marketing Manager at Rathly. With a background spanning makeup artistry to marketing at Amazon, Natalia […]

Choosing the right agencies vs freelancers model is a critical decision for content marketing success. Each approach offers distinct advantages, from the structured support of agencies to the flexibility of freelancers. This guide explores key differences to help marketers optimize their content strategy and choose the best fit for their needs. Understanding the Basics of […]

As a non-Redditor, when someone mentions Reddit, you may hark back to a 2015-ish state of mind. We’re here to tell you that using marketing-related Reddit subreddits as a tool for your content strategy is absolutely worth it. Reddit was (and still is) the forum-style social network to go to for world news, social advice, […]

If scaling content production feels like an uphill battle, you’re not alone. Many marketers struggle with balancing efficiency and quality as their content needs grow. This guide provides actionable insights to help you overcome the most common obstacles and scale your efforts successfully. The Common Roadblocks in Scaling Content Production Successfully scaling content requires addressing […]

Scaling content strategies is critical for meeting growing demands without sacrificing quality. Learn how to leverage workflows, automation, and best practices to future-proof your efforts. Why Scaling Content is a Priority for 2025 In 2025, the demand for high-quality, high-volume content will continue to grow as businesses compete in increasingly crowded markets. To stay ahead, […]

In 2024, marketers navigated a year fraught with complex challenges that disrupted the way teams work and innovate. Burnout became a pervasive issue, fueled by the relentless demands of digital marketing, from staying ahead of algorithm changes to juggling tight deadlines. The rapid rise of AI tools added another layer of pressure, forcing professionals to […]

Thriving in today’s job market requires understanding salary trends, identifying in-demand roles, and assessing the impact of flexibility on hiring decisions. Are you considering a $200K leadership role in tech or a remote healthcare content marketing job? Understanding the job market can make all the difference in your career or hiring strategy. This blog highlights […]

2024 was the year professional content creators battled with the advent of artificial intelligence in the content creation space. Expectations are high for what professional content creators and freelance writers will bring to the table in 2025. Hopes hinge on the critical value writers can uniquely offer despite the generative AI deluge. Demand is for a Renaissance of […]

For content marketing managers, every second counts. With growing demands for high-quality content at scale, relying solely on manual processes is no longer sustainable. Technology and automation are elevating content production, enabling faster workflows, smarter decision-making, and greater ROI. This guide explains how to harness these tools to streamline production, meet deadlines, and remain competitive. […]

The past year taught us a lot about content creation and strategy. Here’s what worked, what we need to revisit, and how to win big in 2025. 📊 Uncovering Trends: What Our Data Revealed Our latest content performance analysis has uncovered valuable insights into traffic, engagement, and the types of content that resonate most with […]