As companies expand their thought leadership, they face a pivotal question: Can freelancers authentically capture a brand’s voice, even when the topic isn’t strictly about the company? Semrush reports that 69% of small business owners and marketers create their own content, while 17% employ in-house writers and 14% collaborate with freelancers. With the right approach, content […]

The modern sales professional faces a dual challenge: maintaining authenticity while leveraging cutting-edge technology to meet client needs. How can content creation help bridge the gap between these priorities? For Mark Owens, a Strategic Account Manager, the answer lies in mastering the human element. This involves building trust, fostering authentic relationships, and adapting to new technologies. […]

Content marketing managers are rethinking keyword selection strategies. Particular focus is on how to stand out amidst the heavy saturation of AI-generated content in search results. Does AI Change Which Keywords You Should Target? AI’s impact on search algorithms and user behavior is undeniable. Marketers are now reworking their keyword strategies to navigate this reality. […]

AI usage transparency in digital marketing has become crucial for building trust with consumers. Consumers now demand consistent ethics and authenticity from a brand. To enhance long-term results, brands need to emphasize this approach over hype-driven tactics. The Pivot Towards Ethical AI Content Practices With the increase in AI-generated content, consumers now have very strong […]

As content creators or content marketing managers, your role is crucial in eliminating the spread of misinformation in AI-generated content. Your efforts in vetting sources can significantly reduce the risk of inaccuracies or fabricated information. The Rise of AI in Content Creation AI gives brands the capability to create content at an incredibly rapid rate. […]

For content marketing managers, generative AI is a double-edged sword. It offers exciting possibilities for efficiency and innovation while raising concerns about its impact on the workforce. The real challenge isn’t just exploring AI’s capabilities but leveraging them strategically to boost productivity and maintain team harmony. So, where should content marketing managers start to unlock […]

Twitter/X has undergone significant transformations that have impacted user engagement and advertiser confidence. Since its acquisition, X has faced declining engagement, a significant rebrand, and major shifts in its policies. Concerns over these changes have led to the question of whether the platform still holds relevance in content marketing. Content marketing managers have watched these […]

Our freelance writer community is home to tens of thousands of experts, and our numbers continue growing. In this writer spotlight roundup, we feature top freelance writers for any content marketing budget. Lisa Godwin: Florida-Based Educational Freelance Writer Lisa Godwin is a Florida-based writer whose diverse professional background enables her to write everything from blogs […]

In recent years, artificial intelligence (AI) has made an undeniable impact across most industries, and SEO (Search Engine Optimization) is no exception. As AI-driven tools evolve, they are reshaping how marketers and content creators approach SEO, moving away from traditional, keyword-focused strategies. With machine learning algorithms, AI is setting new standards for search engine ranking […]

Google’s new push to recognize a specific content creator as an expert brings benefits and challenges. For creators, benefits are authority recognition and SEO boosts. For content creation, in general, establishing author recognition is a safeguard for content quality.  However, challenges stem from the need to perform at a level that can exceed the algorithm’s […]