Connections, Cocktails, and Cornhole: Notes from INBOUND 24’s VIP Party
October 1, 2024
Even among marketers, the promise of being tossed into a sea of over 11,000 people and just told to ‘network’ strikes fear into the hearts of many. INBOUND 24 got around this with various meetup sessions and, more importantly, the VIP party that kicked everything off on Tuesday, 17 September. From 7-9 pm on the […]
How the NaNoWriMo AI Debate is Shaping Professional Content Creation
September 26, 2024
The National Novel Writing Month (NaNoWriMo) nonprofit has maintained a 25-year legacy of empowering novelists to reach their goals. Earlier this year, a statement condemned criticism of generative AI use in novel writing. As a result, this approach to content creation has alienated a large constituent of its audience. The controversy has opened Pandora’s box of […]
What Every Content Marketer Needs to Know About Hiring Freelance Writers
September 24, 2024
Are you a content marketer who needs help finding the right freelance writers to elevate your content strategy? How can hiring a freelance writer transform your marketing efforts and boost your brand’s visibility? Those are just two of the questions we’re going to cover in this content. Thriving involves prioritizing high-quality content that continuously engages. […]
Navigating the ‘For Me’ Era: Strategies for AI-Driven Search Success
September 17, 2024
Search is evolving from ‘near me’ to ‘for me,’ driven by AI and social media. Adapt to this shift for better engagement and relevance. AI-Driven Search: From Desktop to Personalized Mobile Experiences Search has undergone significant transformations, with mobile search and personalized experiences shaping how users find information. Over the past decade, search has dramatically […]
AI, Ethics, and Content Creation: What the NaNoWriMo Controversy Tells Us
September 12, 2024
NaNoWriMo’s recent AI statement has ignited a significant debate within the writing community, raising questions about the ethics and future of AI in content creation processes. NaNoWriMo’s Controversial Stance on AI and Content Creation NaNoWriMo (National Novel Writing Month) is an annual writing challenge held in November. It provides aspiring and experienced writers with an […]
nDash Product Updates (September 2024)
September 12, 2024
We’re here with more updates! Here’s what’s new on the nDash platform this month: Custom Pre-Funding Workflow Brands that choose to pre-fund their nDash account (as opposed to the standard pay-as-you-go model) now have a much easier option. Instead of requesting an invoice, you can now add funds to your nDash account directly through the […]
SMB Marketing: Overcoming Challenges and Embracing Opportunities
September 10, 2024
Small and medium-sized businesses (SMBs) face unique challenges, from limited resources to navigating an increasingly complex digital environment. Yet, these challenges also present opportunities to innovate and connect with customers in meaningful ways. By understanding the current state of SMB marketing and implementing strategic approaches, brands can overcome obstacles and drive significant growth. This content […]
The Trust Dilemma: Marketing AI-Driven Products to Win Consumer Confidence
September 3, 2024
Like it or not, AI is everywhere. But with widespread consumer skepticism, marketing AI-driven products must balance innovation and trust—a tightrope many are struggling to walk. Consumer Distrust in AI-Driven Products From toothbrushes to saltshakers, it seems like no product is too basic to escape the recent AI craze. With 63% of businesses planning to […]
Boost Content Marketing Efforts: The Strategic Value of Industry Awards
August 27, 2024
There’s nothing quite like the thrill of winning an award. But these days, awards provide much more than an ego boost. The most valuable content marketing awards can also enhance your brand’s credibility and improve search engine rankings. They can even boost team morale! That said, not all awards carry the same weight. So today, […]
Ethical Content Marketing: Balancing Engagement with Honesty in the Clickbait Era
August 20, 2024
There’s a ton of AI content floating around the internet. It’s creating a problem for content marketing managers across the board. The biggest challenge? Creating engaging content that captures their audience’s attention. This challenge often necessitates a delicate balance between generating interest and maintaining factual integrity. However, as the pressure to stand out increases, so […]