It isn’t uncommon for marketers to believe a content calendar and an editorial calendar are interchangeable phrases. However, they each serve a different purpose within your content strategy. Differences Between a Content Calendar and Editorial Calendar The best way to define the difference between the two is to remember that your editorial calendar is part […]

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. While Pulizzi stepped down from the organization he founded in 2018, the company is still doing strong. In addition to providing information on content creation and marketing best practices, […]

The relationship between freelancers and marketing managers or editors is a symbiotic one. Freelancers rely on dependable editors to ensure they have clear guidelines and a regular income source. Editors need reliable freelancers who can deliver content they’re expecting by the deadlines they’ve set. What’s more, the more established the relationship, the more likely both […]

This post, Remote Freelancing: 10 Destinations to Consider, was written by nDash community member Chloe Lay.  The world of work is changing. With the onset of COVID-19, offices around the world closed their doors, and office workers everywhere started working from home. Many big firms – Twitter, Microsoft, Spotify, and Amazon, to name just a […]

Editor’s Note: This post, 10 SEO Priorities for 2021 and Beyond, was written by nDash community member Suman Sridhar. From 2020 to 2021, you’ve likely seen enormous changes in the global business world and possibly your own organization. User needs have diversified, and search engines have continued to evolve, better understand humans, and serve searchers […]

Editor’s Note: This post, “Ready to Work With Freelance Writers?” was written by nDash freelance writer Alicia Bones. To learn more about Alicia — and to have her write for your brand — check out her nDash profile.  ****** If your company has never worked with a freelance writer before, you might worry that only […]

Google My Business (GMB) is the platform that displays your business’s information in Google’s search results and Google Maps. Those that aren’t using it could be missing out on a lot of engagement. GMB is among the easiest ways to increase the visibility of your business and connect with potential customers. A recent survey by […]

You’re a natural extrovert who loves helping people succeed. You’re a problem solver, highly strategic, and don’t shy away from responsibility. Those are just some of what makes you a great candidate for our Head of Customer Success position. You’re at a point in your career where you have a few years of experience under […]

Dr. Christine Born is a radiologist by trade, so you might not think she’d be an expert on marketing or how emotional branding works. You’d be wrong. Her research revealed that your brain has an immediate visceral reaction to images and logos — even before you know anything about a product. The way something feels to […]

In 2013, I left my full-time marketing job to become a freelance writer, despite not having any active or prospective clients. A year later, I had a small staff of 6 full-time writers creating content for more than 40 brands worldwide. How did I manage to grow a copywriting business so quickly? The answer: pitching […]