The debate of in-house vs. freelance writers has raged on since the dawn of inbound and content marketing. Your clients and prospects aren’t sure how to generate ideas that serve their target audience. And they don’t have the time, resources, or expertise to write the kind of content that gets results. Instead, they come to […]

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. In the past, the KPIs we now call vanity metrics were […]

So many marketers forego a true B2B content promotion strategy in favor of an “if you build it, they will come” approach. And that’s understandable. You’ve been told that great content is the key to differentiating your brand. You’ve spent the time (and possibly money) necessary to create something that should stand out to your […]

Organic search traffic is the gold standard for just about any B2B content distribution strategy. And why wouldn’t it be? We know that organic reach on social platforms has plummeted. We know that communities are flooded with so much content that standing out feels nearly impossible. And we know that the paid promotion model will […]

Let’s say your business has landed some ideal freelance writers. They’re a perfect fit. They understand your company and your audience and consistently write content that moves the needle. They also laugh at all your jokes and notice when you’ve lost a couple of pounds (yes, even over Zoom calls). There’s only one problem: they […]

Running an SEO competitive analysis can be a comforting experience. Whether you’re looking to break into an industry or boost your organic rankings, there are no silver bullet strategies. No matter how many frameworks you learn or which how-to guides you follow, there will always be uncertainty in the SEO game. But in the wide […]

Everyone wants to know how to create great content. You want the secrets that will push you from publishing things that are good enough to develop 10x content that drives results. But marketers have stretched the concept of 10x content thin over the years. Since Rand Fishkin coined the term in 2015, 10x content has […]

Proofreading vs. copy editing vs. substantive content editing. These probably aren’t the tasks you expected to focus on when you started down the marketing career path. So many content marketers enter the field with a writing background. We’re content creators who gain a passion for building businesses. We want to write content that drives traffic, […]

Gated content has come under fire in recent years. What was once a near-universal play for lead generation has become a hotly contested debate. Which side of the argument do you lean toward? Do you gate your content or give it all away for free? Luckily, we don’t have to decide on an all-or-nothing approach. […]

How much should I pay a freelance writer? Are there average freelance writing rates I should adhere to when posting writing jobs? Do freelance writers charge different rates for different projects? These questions are pretty straightforward. If only they were so easy to answer. This is a point of stress for both the brand and […]