Content goals will vary from team to team. But in the end, we’re all playing the same game for attention. Can you gain it? Can you retain it? That’s why we spend all this time writing new content, refreshing old content, and building audiences on our most relevant channels. But you’re often left with one […]

Marketing has become a constant battle to figure out how to come up with content ideas. Even if you’ve mastered the art of repurposing and moved away from the “content for content’s sake” hamster wheel, there’s always demand for fresh new ideas. But it’s not easy to keep up. Especially when you’re trying to publish […]

Working in content marketing can be a blessing and a curse. The tactics and strategies that make content marketing work are constantly changing. If you’re someone who loves change and you’re always willing to learn, that’s a blessing. But it’s a curse because you’re often flying blind. Whether it’s a new channel or you’re adapting […]

“Finding a quality freelance writer is like spotting a needle in a haystack. We’ve found them, but it’s tough.” Learning how to find freelance writers doesn’t have to take a lot of time or money. This seems to be the most common experience for anyone trying to figure out how to find freelance writers. And […]

Whether you’re looking for your first paid assignment or you’ve done hundreds before, you absolutely must have a freelance writer website for all potential clients to visit. It could be a jazzed-up version of your LinkedIn profile. It could be a website page on Wix or your Medium blog. Or it could be your writer […]

The Deconstructing Content series explores how marketers go beyond creating content for the sake of content. In each article, we’ll highlight one content leader and break down what makes their work stand out. And more importantly, we’ll call out the key characteristics that help these leaders drive business results. Subscribe to our newsletter to keep […]

While marketers are turning their attention to visual content, let’s not forget that written content is still an important component of any effective content marketing strategy. This form of content writing is often the best format for communicating in-depth, complex, or technical information, making it particularly well-suited for B2B marketing. It gives you the opportunity […]

Freelance writers know research is essential when writing an article. Clients expect you to present facts knowledgeably so that the piece educates the reader. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. 1. […]

You found a few freelance writers that you’re excited to begin working with—this is amazing! However, it’s important not to just jump into the deep end with a flood of assignments. Over the past 5 years, I’ve worked side-by-side with brands to help them build their writing team. I’ve also seen (and made) my fair […]

It’s a good time to be a freelance writer. The gig economy as a whole is thriving, and outsourced content creation is a big part of that. According to a Content Marketing Institute report, 50% of organizations outsource their content creation. There’s work out there just waiting to be snatched up! However, the competition has […]