Adeeva Fritz, Senior Director of Consumer Growth at Navi, plays a crucial role in developing the company’s content and marketing strategies. Navi, a new entrant in the wireless market, seeks to disrupt the traditional phone and plan purchasing experience. Recognizing the complexities consumers face when navigating a multitude of carrier options and phone features, Navi […]

Today, we’re discussing AI in search. It’s a hot topic – one that has the attention of many content marketing managers. Google CEO Sundar Pichai addresses AI’s impact on search traffic, claiming it enhances engagement and click-through rates. Background on AI in Search AI has transformed how search engines operate, with Google leading the charge by […]

We’re back with another interview in our Dumb Questions for Brilliant Marketers series. This time, nDash’s Managing Editor, Jenn Greenleaf, talks to growth marketer Erica Ylimäki about SEO and more! Background: The Highlights Erica Ylimäki is a Growth Marketer at Trustmary, where she leverages her expertise in SEO strategies to drive organic traffic and enhance business growth. […]

Human vs. AI copywriting: which drives higher clicks & conversions? Search Engine Journal’s data reveals the surprising truth. The Click-Through Conundrum: AI vs. Human Copywriting Click-through rates (CTR) and cost per click (CPC) are pivotal metrics in assessing the performance of online advertisements. A high CTR indicates that the ad content resonates well with the […]

Cimatron is a prominent player in the software industry for mold, tool, and die design and manufacturing. Cimatron is part of the larger Sandvik Group, based in Sweden. In 2023, Sandvik had sales of approximately $US 12.1B, serving 170 countries with 41,000 employees. Sandvik’s core capabilities have always been to understand market conditions by working […]

You’re a content marketing manager juggling multiple projects, and you’ve just received a draft from a freelance writer. The draft is solid but needs a few tweaks. You know the writer is balancing other assignments, too. You hesitate, wondering about edit deadlines, “How long is too long to ask for edits without frustrating the writer?” […]

We’re back with more nDash product updates! Here’s a quick look at what’s new on the nDash platform: Calendar Design Changes As part of the larger, ongoing redesign of the platform, we rolled out another visual improvement–with the nDash content calendar. The next time you log in, you’ll notice better contrast with the different assignment […]

Zeta Global is a data-driven marketing technology company that helps businesses acquire, retain, and grow their customer base. They achieve this by combining artificial intelligence (AI), a massive dataset of consumer information, and a suite of marketing solutions. The team’s Senior Director of Content Marketing, Dan McDermott, faced significant challenges in managing its content creation […]

A recent leak of 2,500 pages of internal Google documentation has provided accidental insights into how Google Search operates. These documents confirm intricate details about algorithms, policies, and strategic decisions shaping search results and influencing web content. About the Google Search Leak In May 2024, 2,500 pages of internal Google documentation leaked, providing SEO strategists and […]

CyberMaxx, a leading MDR provider, navigates the fast-paced world of cybersecurity. Staying ahead of trends and maintaining a strong online presence through content creation is crucial for the company’s success. CyberMaxx cultivates a thoughtful, thought-leading, professorial, and academic brand voice across all its marketing materials to achieve this. This voice is evident in the company’s […]