One of the chief difficulties that every marketing department faces is generating content. It’s why only 42% of marketers claim that they’re effective content marketers and 16% state that they’re not effective at all (CMI). Part of the problem is how much content a marketing team needs to create, and the other part is the […]

Customers are tired of selling and want to read content that solves their problems. They want more from your business before they purchase from you. It’s why so many customers (57%) complete their own due diligence about your company before they ever even speak to a salesperson, according to CEB Global. So, how do you […]

I’ll admit it. I used to be a sucker for content mills. As a professional writer, content mills offer a variety of benefits that other avenues of securing clients can’t. That includes a large pool of assignments. After a period of several years, though, I quickly began to realize content mills were holding me back […]

Language itself is a series of expressions. Content is your brand’s information mouthpiece. It is, in itself, a series of brand expressions.  That makes content the language of brands. The creative process in content ideation goes back to language’s roots. This is why the specific formula will suffice. There is no fixed path for our […]

If you are using HubSpot to manage your inbound marketing, content creation is probably a high priority for you. Right out of the box, HubSpot provides a lot of great features for content marketing. In fact, HubSpot recently launched its Content Strategy Tool, which offers a great way to organize content ideas and optimize your […]

You put in the work to create great content; the next question is – where to post it? For most businesses, a company blog, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog […]

Personalizing B2B marketing strategies is a pain point in every industry. 83% of marketers struggle with effective content personalization due to their inability to forecast and adapt to the varying sales journeys controlled only by their customers. The difficulty increases when brands attempt to personalize their campaigns across multiple marketing channels with an expectation of […]

Managing your finances as a freelance writer can be a daunting task — a fact I discovered shortly after launching my career at the start of 2017. Writing, your specialty, brings in income. But how you handle your finances is like laying your freelance foundation. “I hate that we say ‘going freelance’ because what you’re […]

Have you ever copied a page URL to share on social media or via a blog and realized that it’s three lines long and completely unwieldy? If you’ve been there, then you know why shortening a link can be so valuable. But that’s only scratching the surface. That’s where implementing URL shorteners come into play. […]

Public relations (PR) professionals are heroes in their own right. They work from the obscurity of inbox bombardment. And they handle many awkward situations with sometimes hostile clients. They work out hostilities with terminated employees. There is a vacuum they operate from that makes the job sometimes abysmal, even lonely. Community support is everything in […]