Click-through rate, or CTR, is the percentage of people who click on a specific link after seeing it. It is an important measure of how successful, engaging, and effective an online marketing campaign is. CTR can reveal the quality of an ad, social media post, or email and lets you see how strong it is. […]

There’s no denying the Internet has revolutionized commerce. We’ve gone from a time when you had to drive to the local store to pick up toilet paper to ordering it online and having it shipped directly to your front doorstep. What does this have to do with content marketing on a budget? I’ll explain: Even […]

A content marketing strategy needs to involve different content types to stay fresh and creative. That’s how social media becomes a useful channel for testing new ideas. Twitter Moments are excellent for adding a creative element to your content marketing strategy without spending much time or resources. You’ve probably seen Twitter Moments. They: are the […]

Editor’s Note: The following blog, “How to Set Your Freelance Writing Rates,” is part three of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field.  First, you learned how to create a killer bio and resume. Then you learned how to position yourself as an expert. Now it’s time to […]

“Freelance writer” has been interchangeably used for a laundry list of respective writing professions. Are you a blogger? Some are. Are you a copywriter? Do you moonlight as a script editor? What about artificial intelligence — do you have experience with AI? Some do. The term has come to mean “street journalist” in the trades […]

With summer days rapidly (and sadly) dwindling away, it’s time to look ahead to fall and mark your calendars for the upcoming content marketing events! Content Marketing World  When: September 4th-7th, 2018 Where: Cleveland, Ohio Why Attend: Content Marketing World is the content marketing and public relations event that provides help to any and all […]

Using bots to help convert more clients is a daunting prospect for some marketers. Mainly because the idea of writing content for chatbots seems so foreign and new. But the truth is that bots have become a part of everyday life, largely thanks to Facebook Messenger, Drift, and similar applications. Marketers use Facebook Messenger more […]

The implementation of the EU’s General Data Protection Regulation (GDPR) rocked the world of marketing as time-honored tactics like using gated content to collect email addresses for marketing purposes became illegal (and started carrying significant penalties). Now, an email address collected for one purpose can no longer be used for any other purpose without the […]

It’s frustrating to spend hours trying to fix an SEO problem. Especially when you see the exact same error pop up in your crawl reports later. Seeing the same issue reoccur is often a sign that something in the coding or website setup is wrong. But in other cases, it’s a conflict between your site’s […]

This guest blog, 6 Ways to Optimize Conversational AI & Chatbots, is by Maryann Thomas, a Content Writer at CloudTask. Did you know that by 2020, almost 85% of consumer interactions with companies could be without humans? Let that sink in for a bit. It might sound insane, but given that there are over 4 billion […]