Is recruiting freelancers on your to-do list? Do a search for “full-time writer” on any major job board, and two things immediately become apparent: #1. There are A LOT of companies looking for writers #2. These companies seem to know exactly what they’re looking for But here’s the thing: as we discussed last week, the […]

Editor’s Note: The following blog, “Writer Marketing: Position Yourself as an Expert,” is part two of a four-part series designed to help freelance writers market themselves more effectively in an increasingly crowded field.  As we mentioned in our previous post, brands are looking for someone that is extremely well-versed in a particular industry or topic […]

As we learned in The Hitchhiker’s Guide to the Galaxy, the answer to the ultimate question of life is 42 (apologies for the spoiler). But does that help us determine how many content writers a marketing team should have on its roster? Well, sort of. In today’s marketing landscape, having zero writers is pretty much out of […]

Editor’s Note: The following blog, “Marketing Yourself as a Writer: How to Create a Killer Bio,” is part one of a four-part series to help freelance writers market themselves more effectively in an increasingly crowded field.  Over the last few years, marketers have placed a huge premium on insight and expertise in their search for […]

Content creation is quickly replacing the value of ad marketing, and it has everything to do with the shopping savvy of consumers today. They’re not looking to be marketed to – what they want is valuable content that’ll help them make their own purchasing decisions. In other words, they want high-quality content that gives them […]

Did you know passionate writing is killing your content strategy? Let’s look at why: In a commencement speech at Stanford, Steve Jobs famously said, ”The only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” For over a decade, entrepreneurs, writers, and […]

How can you maximize your content marketing strategy with the help of WordPress? Here are seven plugins to content marketers. Everyone loves a great list of tools that can make our lives easier. When it comes to content creation, it’s important to streamline your process to be as efficient as possible. That’s when you need […]

One of the chief difficulties that every marketing department faces is generating content. It’s why only 42% of marketers claim that they’re effective content marketers and 16% state that they’re not effective at all (CMI). Part of the problem is how much content a marketing team needs to create, and the other part is the […]

Customers are tired of selling and want to read content that solves their problems. They want more from your business before they purchase from you. It’s why so many customers (57%) complete their own due diligence about your company before they ever even speak to a salesperson, according to CEB Global. So, how do you […]

I’ll admit it. I used to be a sucker for content mills. As a professional writer, content mills offer a variety of benefits that other avenues of securing clients can’t. That includes a large pool of assignments. After a period of several years, though, I quickly began to realize content mills were holding me back […]