Every piece of content has a voice. When we talk about voice and brand identity, we’re talking about the tone and style of your written, spoken, and visual content. For example, this article is informal, friendly, inviting, and helpful. Articles written on Forbes are generally formal, informative, and engaging. Buffalo Wild Wings is irreverent, while […]

We had a great time at #ProgressNEXT18 in Boston last week, and here are our highlights. nDash has been among the sponsors for #ProgressNEXT18, and our team enjoyed an interesting agenda full of great sessions and workshops. About #ProgressNEXT18 Progress has started Progress NEXT to bring together its customers and partners to explore the future […]

HubSpot’s Topic Clusters is the best SEO tool of 2018. In 2013, Google introduced the Hummingbird update, which marked the decline of keywords as the predominant SEO strategy. The algorithm could interpret phrases and questions that users typed into the search box instead of relying solely on keywords to produce search results. When Google launched […]

Marketing consultants in the tech industry face the same problem as the clients they serve. How do you turn a great vision into real business results? IgniteRM was built on the idea that the standard marketing playbook won’t help emerging technology and software-focused organizations grow and drive revenue. Based in Charleston, South Carolina, IgniteRM acts […]

In case you haven’t noticed, content marketing is huge. Every 60 seconds, roughly 500,000 Tweets send, over three million Facebook status updates post, and close to 500 hours of video appear on YouTube. With so much content being uploaded every single second to the web, it’s tough for businesses to maintain a competitive edge. Much […]

It’s often quite an uphill battle for startups to capture buyers’ attention in the crowded marketplace, drive high-quality traffic to their websites, and convert visitors into buyers. More and more successful brands, including startups and small businesses, are using content creation to generate leads and convert sales. What can you do to get in front […]

HubSpot Diamond Agency Partner sure has a nice ring to it, doesn’t it? Are you a new or aspiring HubSpot agency? Then, you might assume the Diamond tier, the highest agency partner tier offered, is only for large agencies. In fact, there are HubSpot agencies that succeed with very small internal teams. How do they […]

It’s easy to think of content writing as purely a writing task. But in actuality, almost 80% of the time it takes to create content involves everything but writing, including ideation, research, formatting, editing, and marketing/promoting. Only 20% is spent writing. Let’s dive into a good blueprint of how the 80/20 rule can help you become […]

Since you’ll be spending most of your week on content creation, we thought we’d save you a few minutes of research by highlighting some freelance-specific articles for content consumption. Enjoy the following reading list for freelance writers! How Often Do Freelancers Get Paid Late? It Depends If You’re a Woman or Man (Priceonomics) How’s that […]

Content is becoming an integral part of a marketing strategy over the past years, and more brands are eager to explore how they can make the most of it. Content marketing has started evolving into a powerful machine for awareness, engagement, and lead generation. As content marketing matures, more companies understand its potential. What makes […]