We know. It seems like there’s SO MUCH room for error. We’re not trying to be Debbie Downers, and we certainly don’t mean to sound bleak. We just want to help you get it right. This post presents you with some tools you can immediately put to work to help you avoid content marketing mistakes […]

What’s the best way for freelancers to create targeted content for every new client? And how can the content align with the company’s brand strategy? It can be challenging when you’re working as a freelance writer to understand your client’s expectations. It’s not just about writing content with given titles. This would be an easy […]

Modern digital marketers are well aware of the influence of content creation throughout the buyer journey, but how do you measure the ROI of your efforts to achieve content marketing success? From awareness to consideration to conversion, the team at Brandpoint has created a helpful infographic on tips to track your return. Check it out […]

You put in the work to create great content, the next question is – where to post it? For most businesses, company blogs, LinkedIn, and Medium are the top contenders. What are the pros and cons of each platform, and when should you use which one? Here’s an overview of these options: Company Blog With […]

As more organizations turn to content marketing, many mistakenly hope to see results without promotion. Content is left on a website with little to no engagement, leading to further discouragement and abandoned blogs. Vital to the success of your content is a great promotion or distribution strategy. We’ve rounded up the top content promotion strategies […]

Marketers have noticed LinkedIn’s explosive growth over the past few years. At the close of 2017, LinkedIn had an impressive 500 million members. As LinkedIn debuts new features and ways to connect, it’s expected to become an important channel for both B2B and B2C marketers this year. To leverage LinkedIn effectively for 2018, organizations need […]

The ability to listen to and iterate on customer feedback is critical to any B2B software company. At the end of 2017, we launched our first feedback survey. And one of the most commonly requested features from our customers was a content calendar. One that helps customers identify gaps in their publishing cadence. And enables […]

Are you a solo-marketers who needs help building a content calendar? You’re not alone! If your day looks anything like mine, “content” covers a lot of different projects and tasks at work. Content marketing at technology companies usually includes some combination of writing blog posts and longer-form content. That could be whitepapers, posting on LinkedIn […]

When Henry David Thoreau was working on his first novel, he moved to a small cabin on Walden Pond in Massachusetts. His reflection on the two years spent at this cabin became the famous work, Walden. That is the idea most people have of writers – the isolated genius toiling away in some far-off shack […]

Optimize Your Thoughts and Beat Writer’s Block With These Essential Tools for Writers Determined to start writing that novel you’ve been putting off? These apps can help you find inspiration, organize your ideas, and get your creative juices flowing. Bear     Whether you need to pen a quick character sketch or an epic novel, Bear […]